What Are Harris Poll Surveys?


Quick Answer

Harris Poll surveys seek to learn what Americans think about a wide range of topics including business, politics, sports and health. The surveys try to poll a representative sampling of Americans to ensure the results reflect the opinions of individuals of different ages, ethnic backgrounds, genders and income levels. Individuals interested in participating in the poll may sign up at harrispollonline.com.

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The questions the Harris Poll has asked Americans range from who the top athletes in history are to what rules, if any, should govern the preservation of archaeological artifacts. The Harris Poll has also surveyed Americans about their opinions on presidential elections and their favorite consumer products. The Harris Poll releases its survey results online at the harrispoll.com. Various media outlets also report on the results of different Harris Poll surveys.

Lou Harris, who ran a market research firm, established the Harris Poll in 1963. The Gordon S. Black Corporation purchased the market research firm in 1997. The company then became Harris Black International. At this time, the Internet was a growing presence in American life and the company began to administer online polls. The company changed its name to Harris Interactive in 1999. In 2014, Nielsen Holdings bought Harris Interactive.

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