As of early 2015, the most recent advertising agency to make campaigns for Budweiser was the New York-based firm Momentum Worldwide. Momentum Worldwide created the Budweiser ad entitled "Friends Are Waiting" that first aired during the 2015 Superbowl.
Prior to working with Momentum Worldwide, Budweiser had a long partnership with the Chicago ad agency DDB Worldwide. DDB Worldwide created several classic Budweiser ads from the 1990s and 2000, including the "Wassup?" ads and the "Real Men of Genius" series of radio and TV spots. DDB is still considered Budweiser's core agency, but the company has shown increased willingness to work with other firms like Momentum and Anomaly since around 2010.