H-E-B stores are located in more than 150 communities across Texas. The company tailors each store to the needs of its community. The newest stores are located in Lake Jackson, Spring and Beaumont, Texas, as of June 2015.
H-E-B uses several unique marketing strategies to satisfy its customers. The company emphasizes its connection to Texas with house-brand coffee including its Houston and San Antonio blends and Texas-shaped tortilla chips. In-store sales feature tear-off coupons that encourage customers to commit to buying a product. H-E-B also places sample kiosks around each store so that customers can sample food prepared by chefs or wine while shopping.
H-E-B stores feature large produce sections, extensive beer and wine selections, Cafés on the Run, coffee shops, and make-your-own pizza selections. The produce sections feature over 900 fresh fruits and vegetables. Customers can weigh and label their own produce to expedite checkout. Beer and wine options include traditional, craft and Texas-brewed options. Customers can create their own six-pack from a selection of single beers. Cafés on the Run sell prepared food, including salads, sandwiches and barbecue. The in-store coffee shops are full service. Customers can make their own pizzas with ingredients from Italy and enjoy the dish in-store or at home.