Graphic designers develop designs and layouts for marketing ads, magazines, brochures, posters or company reports to enthrall customers or communicate messages that inform, inspire or convince. They put these together by hand or computer software, according to the U.S. Bureau of Labor Statistics.
Graphic designers mix technology and art to create images for product catalogs, websites or app logos. Jobs often require expertise in graphic design software such as Adobe Creative Suite, Microsoft Publisher, QuarkXPress or CorelDraw Graphics Suite. Besides technical skills, designers need the ability to identify communication issues about a product and create a relevant and effective visual solution in the context of the audience's social and cultural norms. Graphic designers also need a good understanding of design processes such as drawing, photography and printing and the capabilities of interactive media, such as video and film.
Graphic designers work in a variety of industries, such as design companies, publishing houses or public relations firms. Some are self-employed. To become a graphic designer, a bachelor's degree or certificate in graphic design and a rich portfolio that showcases creativity, originality and talent are common requirements. Employment in this field is estimated to grow at seven percent for the period 2012 to 2022, which is slower than other occupations due to stiff competition. As of 2012, median salary was $44,150, according to the Bureau of Labor Statistics.