Goody's Department stores, which operate under a few different names, including Peebles, Bealls and Stage, are located throughout Texas, New Mexico and Louisiana. There is also one store in New York, and one store in Michigan, as of 2015.
Stage Stores owns the Goody's Family Clothing chains, as well as Peebles, Stage, Palais, Royal and Bealls. The company has approximately 885 stores, mostly in rural towns in 40 states. More than a quarter of those stores are in Texas. The company aims to offer small-town across America with moderately priced accessories, cosmetics, footwear and apparel, selling brands such as Levi Strauss, Chaps, Polo, Carter's and Tommy Hilfiger. The name brands account for about 85 percent of the company's sales. Stage Stores' also has its own line of private-label merchandise.
The target demographic for Stage department stores are women over the age of 35 who have annual household incomes of over $55,000. The company's merchandise and apparel offerings are distributed through three different distribution centers located in Jacksonville, Texas; South Hill, Virginia; and Jeffersonville, Ohio. The company also sells to its customers online via its e-commerce sites. Stage Stores had a reported advertising expense of $94.2 million in the fiscal year 2014. Net income in fiscal year 2014 was $16.6 million.