Education and working experience in either an agency or a corporate are good ways for a person to become a copywriter. Additionally, reading and specialty training are often needed to grow in a copywriting career.Continue Reading
Although some people succeed in becoming a copywriter without a formal education, a degree in journalism or marketing is advantageous. These courses teach learners important skills such as conducting research and meeting deadlines. Studying marketing also helps a future copywriter to understand the human psychology behind purchase decisions.
Individuals can start building up a portfolio of best writing samples when they are still at university. That would give them an advantage in getting a job. After university, they can take an unpaid or low-paid internship to keep building their portfolio. Good sources for finding internship opportunities are job boards, company websites and university career sections.
After the internship, future copywriters can get a junior position at a creative agency or in a company. It is a good idea to develop one or two specialties. Some copywriters work for many different industries, but a specialized copywriter often gets paid more for his work. Therefore, a copywriter should always learn more about marketing trends and the industries he is interested in. Short training courses, webinars and conferences are good ways to do so.Learn more about Career Aspirations