The top private banks include UBS, Merrill Lynch, Morgan Stanley, Credit Suisse and Royal Bank of Canada, according to Investopedia. UBS, which is the world's largest private bank with almost $2 trillion in assets as of 2015, ranks first in customer satisfaction for banking and wealth management services.
Merrill Lynch operates as a Bank of America subsidiary and is the largest private bank in the United States. Morgan Stanley has grown its private banking operations, with an almost 20 percent increase in assets in 2013, by poaching top wealth management talent from other banks. Credit Suisse provides a special focus on diverse clientele through its New Markets segment, which serves minorities. The Royal Bank of Canada offers a holistic approach that includes services such as estate planning and dedicated premium credit cards.