Some good places to advertise for free on the Internet include Google My Business, Web directories, blogs, Craigslist and social media sites. The type of platform to advertise on depends on the type of business being advertised. For example, Craigslist allows advertisers to post listings that are specific to particular geographical areas. Therefore, an e-commerce business that sells worldwide may not effectively reach many of its potential customers, but a community event, concert or sale advertising on Craigslist might.
Google My Business is a free listing service provided by Google. It's ideal for brick-and-mortar businesses, such as restaurants, salons, oil change shops, retail merchandise stores and gas stations. It enables advertisers to hone in on customers looking for services in their localities. For example, if a customer passing through Floyd, Virginia needs a new set of tires, Google provides a list of businesses in the area that provide tire services.
Social media sites such as Twitter, Facebook and Instagram are free to advertise on, as well. Many content-based and e-commerce businesses utilize these networks, as these businesses often don't have physical locations for customers to visit. Bands, product lines and photographers often utilize these platforms to advertise sales and upcoming shows, showcase new music or display recent portfolio additions.