Some of the best ways of advertising locally include online marketing, blogging and making video advertisements on easy-to-access platforms such as YouTube.com. Building quality websites that are easy to navigate and are usable on mobile devices is also essential to reaching a large number of people.
Social media outlets such as Facebook pages, Twitter and Instagram accounts, and even verified listings on Google+ Local can be great methods of increasing visibility. You should update these accounts regularly so the target market always knows your business's doings. Offline ways of promoting business include issuing regular press releases through a local newspaper and building connections and reputation by attending local business and networking events.