Examples of business apology letters are found on websites such as MBAHRO.com, Business.LoveToKnow.com, PerfectApology.com, ApologyLetters.net and WriteExpress.com, as of 2015. Some sites also offer an explanation of the reasoning behind each section of the letter, and tips on how to create a custom letter to suit different business apology situations.
The main purpose of a business apology letter is to reach out to a customer, client or business partner to extend regret after an incident that jeopardizes the future of the relationship. The letter should acknowledge the incident that first caused the dissatisfaction and include information about how the business intends to resolve the matter. For example, one of the sample letters on Business.LoveToKnow.com covers the way to respond in the event of shipment damage. It admits error on the part of the company and includes information about how the company plans to avoid that situation in the future, in this case changing to a new shipping company.
Regardless of the situation, any business apology letter needs to be sincere and show that the business wishes to continue the relationship to the party in question. Certain situations may also warrant a discount, credit or special exception to a rule as a sign of good will toward the party, and to show how valuable the relationship is to the business.