There are several key elements shared by good advertising campaigns. These elements include audience targeting, strong brand image, uniqueness, ad testing, target marketing, consistency, diversifying, ad monitoring, offering benefits, defining clear goals and managing the advertising budget wisely.Continue Reading
The first step before creating an advertising campaign is conducting research to find the perfect target audience for the message. A good ad aims to reach its ideal market demographic consisting of the people most interested in the product or service. Because people buy things to gain a direct benefit, it is important to include benefits provided by the product or service.
Successful campaigns build on a strong brand image that includes a memorable logo, packaging or other element, such as a mascot. Defining clear goals and objectives is preferable over stating no goal. Knowing what the campaign is designed to accomplish brings in more positive results.
Creativity and uniqueness make ad campaigns stand out in a crowded marketplace. A good creative idea can boost an ad's response without the need to spend a fortune. After an ad campaign is created, it is often tested on a small focus group for effectiveness. Alternatively, advertisers sometimes send out a brief questionnaire along with a preview of the ad. Based on this testing, campaigns determine if the ad should move forward or be improved.Learn more about Advertising
The "I hate Steven Singer" billboards are part of a humorous advertising campaign for Steven Singer Jewelers of Philadelphia, Pa. The phrase is also used in radio ads. The catchphrase featured on the billboard was uttered by a male customer of the jewelry store, who made the offhand remark after informing Mr. Singer that the diamond ring he bought his wife resulted in a new baby.Full Answer >
The shaving cream company Burma-Shave ran an ad campaign from 1927 to 1963 that consisted of sequential billboards along highways. There would usually be six billboards in total, each of which had a segment of a rhyme on it.Full Answer >
Cooperative advertising is a shared promotional investment between a retailer and manufacturer. In a typical co-op advertisement, the retailer includes a prominent mention of a manufactured brand. The manufacturer pays some or all of the expense for the ad.Full Answer >
To legally use construction pictures for advertising material, determine whether the pictures have copyright protection or are in the public domain, identify the owner of the pictures, and ask for permission to use them, suggests Stanford University Libraries. Specify what you plan to use the pictures for and what rights you need. If the owner allows you to use the pictures for free, get the agreement in writing.Full Answer >