What Are the Four P's of a Marketing Plan?


Quick Answer

The four P's of the marketing mix in a marketing plan are product, place, price and promotion. Collectively, companies plan a marketing strategy that incorporates each of these key elements.

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Full Answer

Product refers to the distinct features and benefits offered by a company's solution. Place, also known as the distribution element, refers to the location or process of making a solution accessible to targeted customers. For price, companies select a pricing strategy that positions their brands as either high-end, affordable or low-priced. Promotion is a key element of a marketing strategy, as it includes an outline of the timing and placement of promotional advertising or public relations messages.

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