The lettering in the Nike logo was created custom for the brand, but the Futura font is very similar. With minor adjustments to the "N" and the "K," the Futura Condensed Extra Black font by Paul Renner looks almost identical to the Nike logo lettering.
The infamous Nike "swoosh" symbol was created in 1971 by Carolyn Davidson, a graphic art student at Portland State University. The shape of the Nike logo is modeled after the wing of the Greek goddess of victory. The dull orange color of the Nike logo represents the company's strong image. The color was once changed to black, which also represents the corporation's strong and lasting presence.