The first famous slogan created by George Eastman was, "You press the button, we do the rest." The simplicity of using the first Kodak camera was as easy as pressing a button.
After experiencing a difficult time with a larger camera, Eastman made it his mission to simplify photography. His invention was the Kodak camera with the yellow distinctive trademark, which would farther confirm his invention. When the first Kodak camera hit the market in 1888, it came with 100 exposures. Today, millions of people worldwide can simply focus, aim and shoot Eastman's Kodak camera and get an instant photograph.