What Is Field Marketing?

field-marketing Credit: Jose Luis Pelaez Inc/Blend Images/Getty Images

Field marketing involves trained and skilled individuals working for companies performing brand-building tasks in the field. Many of the activities involved in field marketing require face-to-face contact with consumers.

Field marketing activities include street promotions, handing out fliers, sampling, demonstrating, mystery shopping, sales, support and IT services, merchandising, auditing and more. Field marketing can help a business get an edge on a competitor's campaign and increase market distribution. Field marketing provides quick, efficient options for a business environment that is consistently evolving. Field marketing works for small businesses in small towns all the way up to large corporations with national promotions.