The Rite Aid rewards program, called wellness+ with Plenti as of June 2015, provides members with members-only pricing and sales as well as the opportunity to accrue points that members can exchange for further discounts. Members also have 24-hour access to live chat support from Rite Aid pharmacists.
Members can sign up for exclusive offers and coupons delivered via email and earn one point for each dollar they spend on nonprescription purchases at Rite Aid stores or on the company's website. Prescription purchases earn members bonus points in addition to the dollar amount spent. Other benefits include the option to enroll in the KidCents program, which rounds purchases up to the nearest dollar and donates the rounded amount to children's charities.