How Do Fashion Models Use Images of Themselves to Promote Their Careers?


Quick Answer

Fashion models use images of themselves to promote their careers in several ways, including sending headshots to casting agents, sharing images on social media or publishing images in magazines. Fashion models use different images in each circumstance, resulting in notoriety, recognition or additional modeling jobs.

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How Do Fashion Models Use Images of Themselves to Promote Their Careers?
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Full Answer

A fashion model commonly uses headshots to promote her career. A headshot is a professional photograph of the model's head that clearly displays her looks, with information about her past work and skills frequently appearing on the back. A headshot allows a casting agent, director or designer to identify quickly whether the model meets the criteria for a job. The more people who see the headshot, the greater the model's chance of obtaining new work and furthering her career.

The model may also use images of herself on social media accounts to create a fan following, earning her popularity and social clout. A model with a strong social media following may be able to obtain product placement or promotion jobs, which involve promoting a product in exchange for compensation. Additionally, models also frequently submit professional images of themselves to various publications for inclusion in an upcoming issue or feature to keep the model in the public eye.

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