What Do Fashion Marketers Do?


Quick Answer

Fashion marketers advertise and spread awareness of a specific brand, such as a designer label, department store, boutique or an outlet chain. They are responsible for planning and coordinating marketing policies, identifying product or service demand and evaluating prospective customers.

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Full Answer

Fashion marketers ensure the satisfaction of customers and create pricing strategies that maximize the company’s profits and market share. They apply sales forecasting and strategic planning to determine if a product or service is profitable. They supervise product development and keep track of trends that suggest the demand for new products or services.

Fashion marketers often help develop and analyze marketing campaigns and branding strategies. They usually monitor the reaction of consumers to new products and join promotional activities to market a product or service.

Some typical work activities of fashion marketers include communicating and exchanging information with people inside and outside the company, representing the firm to the public and obtaining information from different sources. They also are tasked with convincing customers to purchase goods, guiding subordinates and monitoring expenses. Moreover, fashion marketers settle complaints and disputes, give advice to personnel, administer daily tasks and recruit new employees.

Fashion marketers sometimes deal with public relations, such as handling investor relations with partner organizations. They also provide consultation to businesses regarding factors that affect the purchase or sale of products and services.

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