Some of the most famous McDonald's restaurant slogans include "You deserve a break today," "Mac Tonight," "Did somebody say McDonald's?,"We love to see you smile" and "I'm loving it." In 1982, Advertising Age magazine named "You deserve a break today" as the greatest advertising slogan of the 20th century.
One of the most memorable slogans also happens to be one of the longest slogans ever used by a company. It was "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun." McDonald's is one of the giants in advertising and typically has multiple ad campaign slogans running at the same time. Some of them last for many years.
One of the longest running slogans for a McDonald's ad campaign was "A good time for the great taste of McDonald's" that ran from 1984 until it was replaced by "I'm loving it" in 2003.
McDonald's slogans have focused on a wide variety of topics, including food, folks and fun. But the first commercials for the "You deserve a break today" campaign showed only employees cleaning and singing. This was because founder Ray Kroc was reportedly obsessed with cleanliness.
One of the first slogans signified what became the McDonald's business model. "McDonald's is your kind of place" ad in 1967 features happy kids singing about going to the happiest place and dragging their parents along with them.