Some famous advertising slogans are Nike's "Just Do It," Apple's "Think Different," McDonald's "I'm Lovin' It," Verizon's "Can You Hear Me Now? Good," and Meow Mix's "Tastes So Good Cats Ask for It by Name." A slogan, sometimes called a tagline, is typically created by a large advertising agency for a corporation, product or brand. The goal is to find a brief, catchy phrase that encapsulates a key aspect, benefit, or identifying trait.Continue Reading
A number of factors make a slogan successful. It should be easy to remember and connected with positive aspects of the brand in the consumer's mind. It conveys not only the benefits of a company or product, but also how it differs from its competitors. It typically works best if it is short, simple and easy to say.
If a slogan is successful, it may be used for many years. De Beers began using the slogan "A Diamond is Forever" in 1948. The phrase is familiar to the public, that it was adapted for the title of the James Bond film "Diamonds are Forever."
Some slogans become associated not only with a brand, but with a mascot. The phrase "They’re G-r-r-r-eat!" is identified not only with Kellogg's Frosted Flakes, but with the character Tony the Tiger. Kellogg's has used this phrase continuously since the 1950s, making it one of the longest running slogans in television history.Learn more about Advertising