Marketing & Sales

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Logos are used to identity businesses, organizations or products in a unique and recognizable manner. Logos are distinctive graphics or images that set companies or individuals apart from each other to promote awareness of their brands. Groups often adopt logos to represent their message. Logos can be an artistic design that includes an icon or symbol, a creative typeface of the company’s name or a combination of both.

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  • What is the role of a sales manager?

    Q: What is the role of a sales manager?

    A: The role of a sales manager is to lead and mentor a team of salespeople. Although numerous sub-roles within this job position are fixed, other roles the sales manager fulfills change throughout the company's daily, monthly and yearly sales processes.
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  • What is a competitive environment?

    Q: What is a competitive environment?

    A: The term "competitive environment" refers to the number and types of companies against which a given business competes in its industry. Direct competitors are those that sell very similar goods and services. Indirect competitors are those that sell unrelated goods and services, but to similar target markets.
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  • What is McDonalds' marketing strategy?

    Q: What is McDonalds' marketing strategy?

    A: McDonald's has different marketing strategies for different locations around the world, but its overall strategy is to offer consumers a great value. This was the main thinking behind the hugely successful Dollar Menu. McDonald's does not just think of great value in terms of low-cost food; it also takes the speed at which food is prepared and its atmosphere into consideration.
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  • How should you price bake sale items?

    Q: How should you price bake sale items?

    A: Domino Sugar suggests that entrepreneurs price bake sale items relatively low to encourage multiple sales per buyer, while varying prices depending on the ingredients and work required for each item. Prices should range from $1 to $10.
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  • What is the purpose of a marketing mix?

    Q: What is the purpose of a marketing mix?

    A: The purpose of a company's marketing mix is to control its marketing plan. An effective marketing mix includes the 4 Ps: product, price, place and promotion. How a company combines the 4 Ps determines its standing with customers and its income.
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  • What are some examples of nonprice competition?

    Q: What are some examples of nonprice competition?

    A: Examples of nonprice competition include touting a supermarket's loyalty discount cards, banking services, extended hours, self-checkouts and online shopping. A company may seek an advantage over another by marketing a product's longevity, convenience and workmanship over comparable products. In general, nonprice competition means marketing a company's brand and quality of products as opposed to lower prices.
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  • What are examples of indirect marketing?

    Q: What are examples of indirect marketing?

    A: According to an article in the Houston Chronicle, examples of indirect marketing include: coupon mailings, trade shows, public relations, blogging, participating in workshops, free e-books and posting on social media. Marty Shindler of The Shindler Perspective, Inc asserts that indirect marketing strategies can be nebulous, but their main objective is to portray the image of a well-run company. These factors include how visitors are received and phone calls handled.
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  • What is the cat string theory?

    Q: What is the cat string theory?

    A: The cat string theory refers to a marketing concept called the law of scarcity; marketers entice buyers with statements like "supplies are limited" and "this offer expires on a set date." The concept is designed to enhance the value of a product or service based on its scarcity.
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  • How does sponsorship work?

    Q: How does sponsorship work?

    A: Sponsorship involves a benefactor supporting an individual, event or group in exchange for the ability to commercially exploit the association. The support can be financial or material by supplying needed equipment or services.
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  • What is the difference between gross sales and net sales?

    Q: What is the difference between gross sales and net sales?

    A: Gross sales are total sales recorded in an accounting period. Net sales are gross sales minus any reductions for returns, invoicing terms discounts and allowances made for product defects. The deductions taken from gross sales are considered contra assets.
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  • Who is Pepsi's target market?

    Q: Who is Pepsi's target market?

    A: Pepsi's traditional target market is teenagers and young adults, according to Forbes magazine. In that vein, its taglines over the years have included "Live for Now" and the "Pepsi Generation."
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  • What are the advantages and disadvantages of mass marketing?

    Q: What are the advantages and disadvantages of mass marketing?

    A: Some advantages of mass marketing include reaching a large audience and the potential for massive sales, but some disadvantages of mass marketing are overexposure and increased competition. Businesses that use mass marketing attempt to appeal to the entire consumer population instead of focusing on a particular niche of consumers. This method can work well depending on the strength of the products and the business, but it can also prove ineffective and lead to poor sales.
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  • What is the difference between sales and marketing?

    Q: What is the difference between sales and marketing?

    A: The main difference between marketing and sales is that marketing continually changes to accommodate emerging technologies and to deliver fresh content to the public, while sales techniques remain the same. Marketing is essentially the act of promoting a company or its products and services, while sales involves persuading people to purchase specific goods or services offered by organizations.
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  • How does layaway work at Walmart?

    Q: How does layaway work at Walmart?

    A: Walmart layaway lets customers reserve purchases with a total value of $50 or more by making a down payment and agreeing to periodic installments. The service is only available for the holiday season lasting from mid-September to mid-December. As of August 2013, Walmart terminated the opening fee applied to purchase balances, making layaway service free. Customers must pick up the reserved items and finish payment by the December end date.
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  • What are the disadvantages and advantages of e-marketing?

    Q: What are the disadvantages and advantages of e-marketing?

    A: The Houston Chronicle explains that the benefits of e-marketing or Internet marketing include convenience, increased reach, personalization, improved customer relationships, lowered marketing costs and an established social presence online. IMSolutions lists some of the disadvantages, including increased competition, a lack of personal interaction and constantly changing technology.
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  • What is the role of the marketing department?

    Q: What is the role of the marketing department?

    A: According to the University of Maryland, the role of the marketing department in any organization is to provide and support the organization with relevant, effective and targeted advertising and promotional ideas for the brands and services that are offered. A marketing department will help customers understand the value of the products on offer.
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  • What are some differences between micro and macro marketing?

    Q: What are some differences between micro and macro marketing?

    A: The differences between micro- and macro-marketing pertain to the scope of a business’ approach. Macro-marketing takes a global view while micro-marketing works on a smaller scale.
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  • What is the impact of technology on marketing?

    Q: What is the impact of technology on marketing?

    A: The role of marketing professionals has been heavily affected by technology, adding responsibilities like social media management and digital advertising, while simplifying other tasks, including tactics like research, reporting and sharing information. It has created new marketing roles, like digital media marketing managers and social media marketing associates.
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  • What is the purpose of market research?

    Q: What is the purpose of market research?

    A: The purpose of market research is to learn about the desires of a target customer base. Market research includes learning about current problems that a customer base has, as well as their preferred solutions.
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  • What are the functions of distribution channel marketing?

    Q: What are the functions of distribution channel marketing?

    A: According to TheManageMentor, the main functions of distribution channel marketing include information gathering, matching, promotion, developing contacts and negotiation for the sole purpose of providing a link between consumers and products. Information gathering involves assimilation and dissemination of market research, promotion involves development of persuasive communication, and matching involves meeting customer requirements by provision of the right product fit. Negotiation creates a win-win environment for buyers and sellers.
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  • What is the definition of "indirect marketing"?

    Q: What is the definition of "indirect marketing"?

    A: Indirect marketing is where there is no direct communication to consumers by companies. It is treated as the next step for establishing brand recognition and awareness.
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