Marketing & Sales

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Logos are used to identity businesses, organizations or products in a unique and recognizable manner. Logos are distinctive graphics or images that set companies or individuals apart from each other to promote awareness of their brands. Groups often adopt logos to represent their message. Logos can be an artistic design that includes an icon or symbol, a creative typeface of the company’s name or a combination of both.

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  • Who is Pepsi's target market?

    Q: Who is Pepsi's target market?

    A: Pepsi's traditional target market is teenagers and young adults, according to Forbes magazine. In that vein, its taglines over the years have included "Live for Now" and the "Pepsi Generation."
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  • What is an example of mass marketing?

    Q: What is an example of mass marketing?

    A: When a company engages in mass marketing, it chooses to overlook differences among the various segments in its market and instead to appeal to the entire market with one uniform strategy or offer, and one example is the Coca-Cola television ads that appear during the winter holidays. The polar bears cavorting and drinking Coca-Cola are designed to appeal to just about everyone, and because Coca-Cola is a product that spans different niches in terms of popularity, this is a campaign that has proved successful over time.
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  • What are the most common problems with online marketing?

    Q: What are the most common problems with online marketing?

    A: One of the most common problems is the large number of online marketing venues available. Deciding which of these are the best venues for promoting an individual business is often a time-consuming prospect. Online marketing is also a relatively new field that changes quickly and is potentially difficult to follow.
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  • How does technology affect marketing?

    Q: How does technology affect marketing?

    A: Technology makes marketing faster and more efficient by enabling companies to promote products and broadcast messages to larger audiences in shorter periods of time. Technology transcends traditional barriers to businesses and markets such as geographical location and physical presence. Companies once relied on friends, communities and neighbors to purchase products and promote business, but technologies such as computers, phones and mobile electronic devices perform the same duties in shorter periods of time.
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  • How does layaway work at Walmart?

    Q: How does layaway work at Walmart?

    A: Walmart layaway lets customers reserve purchases with a total value of $50 or more by making a down payment and agreeing to periodic installments. The service is only available for the holiday season lasting from mid-September to mid-December. In 2013, Walmart terminated the opening fee applied to purchase balances, making layaway service free. Customers must pick up the reserved items and finish payment by the December end date.
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  • What are the disadvantages and advantages of e-marketing?

    Q: What are the disadvantages and advantages of e-marketing?

    A: The Houston Chronicle explains that the benefits of e-marketing or Internet marketing include convenience, increased reach, personalization, improved customer relationships, lowered marketing costs and an established social presence online. IMSolutions lists some of the disadvantages, including increased competition, a lack of personal interaction and constantly changing technology.
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  • What are the advantages and disadvantages of sales promotions?

    Q: What are the advantages and disadvantages of sales promotions?

    A: Sales promotions may help businesses gain exposure, clear out old inventory and boost revenue, but they are not ideal for attracting new customers. Sales promotions are most valuable to small businesses and can help businesses develop key relationships with local consumers and business allies. However, sales promotions may only drive sales in short bursts, leaving companies with an effective short-term growth plan but no sound marketing solution for the long haul.
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  • What is cross merchandising?

    Q: What is cross merchandising?

    A: Cross merchandising is the practice of stores and retail locations displaying different categories of products together in an effort to push more sales and increase revenue. Some products that retailers commonly cross merchandise include batteries with electronic appliances, mobile phone covers with mobile phones and jewelry and handbags with women's dresses.
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  • What are some best practices/tips on how to apply social selling in a B2B environment?

    Q: What are some best practices/tips on how to apply social selling in a B2B environment?

    A: According to Meltwater, some best practices for B2B social selling include encouraging sales reps to become more active users of social media, capturing contact profiles, offering adequate training on how to use social media effectively and sharing useful content with prospects. B2B social media requires genuine interaction that goes beyond selling products and services.
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  • How does sponsorship work?

    Q: How does sponsorship work?

    A: Sponsorship involves a benefactor supporting an individual, event or group in exchange for the ability to commercially exploit the association. The support can be financial or material by supplying needed equipment or services.
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  • What is the difference between sales and marketing?

    Q: What is the difference between sales and marketing?

    A: The main difference between marketing and sales is that marketing continually changes to accommodate emerging technologies and to deliver fresh content to the public, while sales techniques remain the same. Marketing is essentially the act of promoting a company or its products and services, while sales involves persuading people to purchase specific goods or services offered by organizations.
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  • What is a market summary in a marketing plan?

    Q: What is a market summary in a marketing plan?

    A: A market summary is the essence of a marketing plan. The market summary outlines, points out or highlights important points. The summary is a brief version of a marketing plan.
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  • What are some real examples of ethical dilemmas in marketing?

    Q: What are some real examples of ethical dilemmas in marketing?

    A: Three examples of potentially questionable marketing practices include recommending inferior competitors, creating ghost locations and using aggressive research methods. Though many of these practices are legal, the extent to which they are employed often move them into a realm of moral ambiguity.
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  • What is the marketing planning process?

    Q: What is the marketing planning process?

    A: The marketing planning process is a road map that analyzes the business environment, investigates potential problems, identifies threats and opportunities for growth in the industry and forecasts financial projections and returns on investment and sets budgets. The marketing planning process essentially acts as a planning tool.
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  • What is McDonalds' marketing strategy?

    Q: What is McDonalds' marketing strategy?

    A: McDonald's has different marketing strategies for different locations around the world, but its overall strategy is to offer consumers a great value. This was the main thinking behind the hugely successful Dollar Menu. McDonald's does not just think of great value in terms of low-cost food; it also takes the speed at which food is prepared and its atmosphere into consideration.
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  • What is a competitive environment?

    Q: What is a competitive environment?

    A: The term "competitive environment" refers to the number and types of companies against which a given business competes in its industry. Direct competitors are those that sell very similar goods and services. Indirect competitors are those that sell unrelated goods and services, but to similar target markets.
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  • What are some examples of internal and external customers?

    Q: What are some examples of internal and external customers?

    A: External customers use a company’s products or services but are not part of the company. An external customer is an individual who enters the store and buys merchandise. Internal customers are members of an organization who depend on the assistance of one another to accomplish their job responsibilities. For example, a sales representative requires support from customer representatives to place an order.
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  • How much money do teenagers spend on fashion?

    Q: How much money do teenagers spend on fashion?

    A: An average American teenager spends 33 to 35 percent, or around $105, of her weekly income or pocket money on fashion and clothing, according to surveys conducted by Coinstar and Teenage Research Unlimited in the 2000s.
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  • What is the difference between a wholesaler and a retailer?

    Q: What is the difference between a wholesaler and a retailer?

    A: Wholesale means "selling in large quantities" while retail means "selling in small quantities." Therefore, wholesalers sell in bulk and retailers sell in individual or smaller quantities. Most often, wholesalers do not sell directly to individual customers, but rather sell goods directly to retailers who are then able to sell to individual customers.
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  • What is the cat string theory?

    Q: What is the cat string theory?

    A: The cat string theory refers to a marketing concept called the law of scarcity; marketers entice buyers with statements like "supplies are limited" and "this offer expires on a set date." The concept is designed to enhance the value of a product or service based on its scarcity.
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  • What are some of the environmental factors that affect global and domestic marketing decisions?

    Q: What are some of the environmental factors that affect global and domestic marketing decisions?

    A: Some of the environmental factors affecting global and domestic marketing decisions include: social environment, economic environment, technological environment, competitive environment, cultural environment, political/legal environment, and ethical environment. Every business organization, whether global or domestic, has existing external factors that affect its operations. The company can have control over some of these external factors, while others are beyond organization’s control.
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