Marketing & Sales

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Holistic marketing refers to a marketing strategy in which one considers the big picture of a business, its role in the economy and community and its impact on the lives of its consumers. The four key points of holistic marketing are internal marketing, integrated marketing, relationship marketing and socially responsive marketing.

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  • What Are the Advantages and Disadvantages of Mass Marketing?

    Q: What Are the Advantages and Disadvantages of Mass Marketing?

    A: Some advantages of mass marketing include reaching a large audience and the potential for massive sales, but some disadvantages of mass marketing are overexposure and increased competition. Businesses that use mass marketing attempt to appeal to the entire consumer population instead of focusing on a particular niche of consumers. This method can work well depending on the strength of the products and the business, but it can also prove ineffective and lead to poor sales.
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  • What Is Scent Marketing?

    Q: What Is Scent Marketing?

    A: Scent marketing is the use of smells and aromas to strengthen the connection between customers and a brand to help sell products. Scent marketing is one of the newer frontiers in marketing strategy, and it is becoming much more widely used by companies to differentiate their products and bolster their sales.
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  • What Is McDonalds' Marketing Strategy?

    Q: What Is McDonalds' Marketing Strategy?

    A: McDonald's has different marketing strategies for different locations around the world, but its overall strategy is to offer consumers a great value. This was the main thinking behind the hugely successful Dollar Menu. McDonald's does not just think of great value in terms of low-cost food; it also takes the speed at which food is prepared and its atmosphere into consideration.
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  • What Is Possession Utility?

    Q: What Is Possession Utility?

    A: Possession utility is a term that explains and possibly measures the satisfaction that comes from owning a product or enjoying a service. In theory, there are just as many possession utilities as there are a growing number of goods and services. The satisfaction in possession utility comes from the right of someone to do what they want with their property inside the boundaries of the law.
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  • What Is Difference Between Moral Hazard and Adverse Selection?

    Q: What Is Difference Between Moral Hazard and Adverse Selection?

    A: Moral hazard is the danger of bad behavior that arises when people are insured against the consequences of that behavior, while adverse selection is the tendency that only the people who need such insurance most are willing to pay for it. Both of these issues increase the cost of administering the systems where they arise. Adverse selection creates a more costly participant pool. Moral hazard creates costlier behavior in those participants.
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  • What Are Some Differences Between Micro and Macro Marketing?

    Q: What Are Some Differences Between Micro and Macro Marketing?

    A: The differences between micro- and macro-marketing pertain to the scope of a business’ approach. Macro-marketing takes a global view while micro-marketing works on a smaller scale.
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  • What Is the Role of a Sales Manager?

    Q: What Is the Role of a Sales Manager?

    A: The role of a sales manager is to lead and mentor a team of salespeople. Although numerous sub-roles within this job position are fixed, other roles the sales manager fulfills change throughout the company's daily, monthly and yearly sales processes.
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  • Why Is Global Marketing Important?

    Q: Why Is Global Marketing Important?

    A: Global marketing is important for businesses because it grants access to wider profit margins, huge demographic audiences and a better quality of life for consumers worldwide. Businesses that use global marketing to reach international audiences experience massive potential for prosperous expansion. Companies that take advantage of global marketing excel because consumers all over the planet regularly buy products at local retailers that are imported from other countries.
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  • How Should You Price Bake Sale Items?

    Q: How Should You Price Bake Sale Items?

    A: Domino Sugar suggests that entrepreneurs price bake sale items relatively low to encourage multiple sales per buyer, while varying prices depending on the ingredients and work required for each item. Prices should range from $1 to $10.
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  • What Is the Role of the Marketing Department?

    Q: What Is the Role of the Marketing Department?

    A: According to the University of Maryland, the role of the marketing department in any organization is to provide and support the organization with relevant, effective and targeted advertising and promotional ideas for the brands and services that are offered. A marketing department will help customers understand the value of the products on offer.
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  • How Do You Calculate the Cost of Sales?

    Q: How Do You Calculate the Cost of Sales?

    A: The formula for calculating cost of sales is adding the starting inventory, inventory purchases and overhead expenses together and subtracting that number from inventory at the end of the year, according to Chron. This formula subtracts the sales cost from the amount earned through sales to determine the company's income.
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  • What Are the Advantages and Disadvantages of Sponsorship?

    Q: What Are the Advantages and Disadvantages of Sponsorship?

    A: Sponsorship can be a positive way to promote a business and help local causes, but there is the risk that the sponsored party may do something the sponsoring business does not approve of. Businesses can sponsor sports teams, youth clubs, theater productions, and other public activities.
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  • What Are Examples of Indirect Marketing?

    Q: What Are Examples of Indirect Marketing?

    A: According to an article in the Houston Chronicle, examples of indirect marketing include: coupon mailings, trade shows, public relations, blogging, participating in workshops, free e-books and posting on social media. Marty Shindler of The Shindler Perspective, Inc asserts that indirect marketing strategies can be nebulous, but their main objective is to portray the image of a well-run company. These factors include how visitors are received and phone calls handled.
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  • What Is the Difference Between Sales and Marketing?

    Q: What Is the Difference Between Sales and Marketing?

    A: The main difference between marketing and sales is that marketing continually changes to accommodate emerging technologies and to deliver fresh content to the public, while sales techniques remain the same. Marketing is essentially the act of promoting a company or its products and services, while sales involves persuading people to purchase specific goods or services offered by organizations.
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  • What Is Holistic Marketing?

    Q: What Is Holistic Marketing?

    A: Holistic marketing refers to a marketing strategy in which one considers the big picture of a business, its role in the economy and community and its impact on the lives of its consumers. The four key points of holistic marketing are internal marketing, integrated marketing, relationship marketing and socially responsive marketing.
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  • What Is an Example of Mass Marketing?

    Q: What Is an Example of Mass Marketing?

    A: When a company engages in mass marketing, it chooses to overlook differences among the various segments in its market and instead to appeal to the entire market with one uniform strategy or offer, and one example is the Coca-Cola television ads that appear during the winter holidays. The polar bears cavorting and drinking Coca-Cola are designed to appeal to just about everyone, and because Coca-Cola is a product that spans different niches in terms of popularity, this is a campaign that has proved successful over time.
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  • How Does Layaway Work at Walmart?

    Q: How Does Layaway Work at Walmart?

    A: Walmart layaway lets customers reserve purchases with a total value of $50 or more by making a down payment and agreeing to periodic installments. The service is only available for the holiday season lasting from mid-September to mid-December. In 2013, Walmart terminated the opening fee applied to purchase balances, making layaway service free. Customers must pick up the reserved items and finish payment by the December end date.
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  • What Are Suggested Names for a Beauty Parlor?

    Q: What Are Suggested Names for a Beauty Parlor?

    A: Suggested names for a beauty parlor include The Cutting Edge and Live or Dye. The name of a beauty parlor should be fun, creative and distinctive. It should represent the personality of the salon as well as the type of patronage it targets.
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  • What Are Some Real Examples of Ethical Dilemmas in Marketing?

    Q: What Are Some Real Examples of Ethical Dilemmas in Marketing?

    A: Three examples of potentially questionable marketing practices include recommending inferior competitors, creating ghost locations and using aggressive research methods. Though many of these practices are legal, the extent to which they are employed often move them into a realm of moral ambiguity.
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  • How Many Video Games Are Sold Each Year?

    Q: How Many Video Games Are Sold Each Year?

    A: According to data from the NPD Group, the amount of video game software sold in 2012 reached $6.7 billion, or 174.8 million units. This statistic does not take into consideration the amount of revenue generated by computer games which accounted for a revenue of $380 million and 13.2 million units sold.
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  • What Is the Difference Between a Wholesaler and a Retailer?

    Q: What Is the Difference Between a Wholesaler and a Retailer?

    A: Wholesale means "selling in large quantities" while retail means "selling in small quantities." Therefore, wholesalers sell in bulk and retailers sell in individual or smaller quantities. Most often, wholesalers do not sell directly to individual customers, but rather sell goods directly to retailers who are then able to sell to individual customers.
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