Marketing & Sales

A:

The Houston Chronicle explains that the benefits of e-marketing or Internet marketing include convenience, increased reach, personalization, improved customer relationships, lowered marketing costs and an established social presence online. IMSolutions lists some of the disadvantages, including increased competition, a lack of personal interaction and constantly changing technology.

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  • What is the concept and scope of marketing?

    Q: What is the concept and scope of marketing?

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  • What is holistic marketing?

    Q: What is holistic marketing?

    A: Holistic marketing refers to a marketing strategy in which one considers the big picture of a business, its role in the economy and community and its impact on the lives of its consumers. The four key points of holistic marketing are internal marketing, integrated marketing, relationship marketing and socially responsive marketing.
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  • What is difference between moral hazard and adverse selection?

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  • How does sponsorship work?

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  • What is scent marketing?

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  • Who is Pepsi's target market?

    Q: Who is Pepsi's target market?

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  • What are some real examples of ethical dilemmas in marketing?

    Q: What are some real examples of ethical dilemmas in marketing?

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  • What is the role of a marketing manager?

    Q: What is the role of a marketing manager?

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  • What is the definition of sales and marketing?

    Q: What is the definition of sales and marketing?

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  • What is the difference between sales and marketing?

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  • What are the functions of distribution channel marketing?

    Q: What are the functions of distribution channel marketing?

    A: According to TheManageMentor, the main functions of distribution channel marketing include information gathering, matching, promotion, developing contacts and negotiation for the sole purpose of providing a link between consumers and products. Information gathering involves assimilation and dissemination of market research, promotion involves development of persuasive communication, and matching involves meeting customer requirements by provision of the right product fit. Negotiation creates a win-win environment for buyers and sellers.
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  • How does technology affect marketing?

    Q: How does technology affect marketing?

    A: Technology makes marketing faster and more efficient by enabling companies to promote products and broadcast messages to larger audiences in shorter periods of time. Technology transcends traditional barriers to businesses and markets such as geographical location and physical presence. Companies once relied on friends, communities and neighbors to purchase products and promote business, but technologies such as computers, phones and mobile electronic devices perform the same duties in shorter periods of time.
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  • What are the most common problems with online marketing?

    Q: What are the most common problems with online marketing?

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  • What are some of the environmental factors that affect global and domestic marketing decisions?

    Q: What are some of the environmental factors that affect global and domestic marketing decisions?

    A: Some of the environmental factors affecting global and domestic marketing decisions include: social environment, economic environment, technological environment, competitive environment, cultural environment, political/legal environment, and ethical environment. Every business organization, whether global or domestic, has existing external factors that affect its operations. The company can have control over some of these external factors, while others are beyond organization���s control.
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  • What is an example of mass marketing?

    Q: What is an example of mass marketing?

    A: When a company engages in mass marketing, it chooses to overlook differences among the various segments in its market and instead to appeal to the entire market with one uniform strategy or offer, and one example is the Coca-Cola television ads that appear during the winter holidays. The polar bears cavorting and drinking Coca-Cola are designed to appeal to just about everyone, and because Coca-Cola is a product that spans different niches in terms of popularity, this is a campaign that has proved successful over time.
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  • What is the difference between gross sales and net sales?

    Q: What is the difference between gross sales and net sales?

    A: Gross sales are total sales recorded in an accounting period. Net sales are gross sales minus any reductions for returns, invoicing terms discounts and allowances made for product defects. The deductions taken from gross sales are considered contra assets.
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  • What are the disadvantages and advantages of e-marketing?

    Q: What are the disadvantages and advantages of e-marketing?

    A: The Houston Chronicle explains that the benefits of e-marketing or Internet marketing include convenience, increased reach, personalization, improved customer relationships, lowered marketing costs and an established social presence online. IMSolutions lists some of the disadvantages, including increased competition, a lack of personal interaction and constantly changing technology.
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  • What is a strategic business unit (SBU)?

    Q: What is a strategic business unit (SBU)?

    A: A strategic business unit is a portion of a larger organization that functions semi-autonomously as a profit center. Strategic business units are commonly headed by higher-level members of management, including managing director or vice president roles.
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