Marketing & Sales

A:

The differences between micro- and macro-marketing pertain to the scope of a business’ approach. Macro-marketing takes a global view while micro-marketing works on a smaller scale.

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  • What is a good rhyming babysitting slogan?

    Q: What is a good rhyming babysitting slogan?

    A: "When parents are away, we save the day," is an excellent example of a catchy rhyming babysitting slogan. "I keep your kids in sight when you're out for the night, so things turn out right!" is also a great slogan.
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  • What is the function of a sales department?

    Q: What is the function of a sales department?

    A: The function of a sales department is to engage in a variety of activities with the objective to promote the customer purchase of a product or the client engagement of a service, according to the American Marketing Organization. Some business management professionals consider sales an outgrowth of the marketing function, but others consider it an independent aspect of an enterprise's overall operational scheme, also according to the AMO.
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  • What is the purpose of market research?

    Q: What is the purpose of market research?

    A: The purpose of market research is to learn about the desires of a target customer base. Market research includes learning about current problems that a customer base has, as well as their preferred solutions.
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  • What is the role of a sales manager?

    Q: What is the role of a sales manager?

    A: The role of a sales manager is to lead and mentor a team of salespeople. Although numerous sub-roles within this job position are fixed, other roles the sales manager fulfills change throughout the company's daily, monthly and yearly sales processes.
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  • What are the four eras in the history of marketing?

    Q: What are the four eras in the history of marketing?

    A: The four eras in the history of marketing are known as the production era, sales era, marketing era and marketing control, or relationship, era. Some analyses only include the first three of these.
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  • What is scent marketing?

    Q: What is scent marketing?

    A: Scent marketing is the use of smells and aromas to strengthen the connection between customers and a brand to help sell products. Scent marketing is one of the newer frontiers in marketing strategy, and it is becoming much more widely used by companies to differentiate their products and bolster their sales.
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  • What are the most common problems with online marketing?

    Q: What are the most common problems with online marketing?

    A: One of the most common problems is the large number of online marketing venues available. Deciding which of these are the best venues for promoting an individual business is often a time-consuming prospect. Online marketing is also a relatively new field that changes quickly and is potentially difficult to follow.
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  • What are some examples of relationship marketing?

    Q: What are some examples of relationship marketing?

    A: Some examples of relationship marketing are sending birthday cards to clients, offering reward plans to customers and creating web pages and forums for clients to find the answers to their questions and to become better informed. Making a change based on customer requests is also a relationship marketing technique.
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  • How do you calculate the cost of sales?

    Q: How do you calculate the cost of sales?

    A: The formula for calculating cost of sales is adding the starting inventory, inventory purchases and overhead expenses together and subtracting that number from inventory at the end of the year, according to Chron. This formula subtracts the sales cost from the amount earned through sales to determine the company's income.
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  • What is cross merchandising?

    Q: What is cross merchandising?

    A: Cross merchandising is the practice of stores and retail locations displaying different categories of products together in an effort to push more sales and increase revenue. Some products that retailers commonly cross merchandise include batteries with electronic appliances, mobile phone covers with mobile phones and jewelry and handbags with women's dresses.
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  • What is the purpose of a marketing mix?

    Q: What is the purpose of a marketing mix?

    A: The purpose of a company's marketing mix is to control its marketing plan. An effective marketing mix includes the 4 Ps: product, price, place and promotion. How a company combines the 4 Ps determines its standing with customers and its income.
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  • What is a competitive environment?

    Q: What is a competitive environment?

    A: The term "competitive environment" refers to the number and types of companies against which a given business competes in its industry. Direct competitors are those that sell very similar goods and services. Indirect competitors are those that sell unrelated goods and services, but to similar target markets.
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  • What is the definition of "indirect marketing"?

    Q: What is the definition of "indirect marketing"?

    A: Indirect marketing is where there is no direct communication to consumers by companies. It is treated as the next step for establishing brand recognition and awareness.
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  • What is deceptive pricing?

    Q: What is deceptive pricing?

    A: Deceptive pricing occurs when a retailer uses a pricing gimmick to make customers believe they are getting a bargain when they are not. Deceptive pricing can include a going-out-of-business sale or a bankruptcy sale when the company is not closing.
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  • What is high-pressure selling?

    Q: What is high-pressure selling?

    A: High-pressure selling, also called hard selling, is a traditional sales technique characterized by emotional pitches and aggressive sales approaches. Hard selling is a technique that was once used by salespeople commonly in a variety of sales positions, including automobiles and residential services. This method is losing ground to the technique of soft selling, which is characterized by a rational and level-headed approach.
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  • What is the difference between a wholesaler and a retailer?

    Q: What is the difference between a wholesaler and a retailer?

    A: Wholesale means "selling in large quantities" while retail means "selling in small quantities." Therefore, wholesalers sell in bulk and retailers sell in individual or smaller quantities. Most often, wholesalers do not sell directly to individual customers, but rather sell goods directly to retailers who are then able to sell to individual customers.
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  • What are the advantages and disadvantages of sales promotions?

    Q: What are the advantages and disadvantages of sales promotions?

    A: Sales promotions may help businesses gain exposure, clear out old inventory and boost revenue, but they are not ideal for attracting new customers. Sales promotions are most valuable to small businesses and can help businesses develop key relationships with local consumers and business allies. However, sales promotions may only drive sales in short bursts, leaving companies with an effective short-term growth plan but no sound marketing solution for the long haul.
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  • How many video games are sold each year?

    Q: How many video games are sold each year?

    A: According to data from the NPD Group, the amount of video game software sold in 2012 reached $6.7 billion, or 174.8 million units. This statistic does not take into consideration the amount of revenue generated by computer games which accounted for a revenue of $380 million and 13.2 million units sold.
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  • What are some examples of incentives?

    Q: What are some examples of incentives?

    A: Examples of incentives in a workplace include recognition incentives, appreciation incentives, reward incentives and compensation incentives. An incentive is an event, object, item of value or an action that is intended to spur an employee to work hard. Employers use incentives to boost workplace performance and productivity of employees.
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  • How should you price bake sale items?

    Q: How should you price bake sale items?

    A: Domino Sugar suggests that entrepreneurs price bake sale items relatively low to encourage multiple sales per buyer, while varying prices depending on the ingredients and work required for each item. Prices should range from $1 to $10.
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  • What is the cat string theory?

    Q: What is the cat string theory?

    A: The cat string theory refers to a marketing concept called the law of scarcity; marketers entice buyers with statements like "supplies are limited" and "this offer expires on a set date." The concept is designed to enhance the value of a product or service based on its scarcity.
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