Marketing & Sales

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Logos are used to identity businesses, organizations or products in a unique and recognizable manner. Logos are distinctive graphics or images that set companies or individuals apart from each other to promote awareness of their brands. Groups often adopt logos to represent their message. Logos can be an artistic design that includes an icon or symbol, a creative typeface of the company’s name or a combination of both.

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  • What Are Environmental Factors in Marketing?

    Q: What Are Environmental Factors in Marketing?

    A: The environmental factors in marketing include political, economic, social, technological, environmental and legal factors (PESTEL). This PESTEL analysis is a framework that marketers use to analyze and monitor these factors in the external environment, according to the Professional Academy.
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  • What Is a Strategic Business Unit (SBU)?

    Q: What Is a Strategic Business Unit (SBU)?

    A: A strategic business unit is a portion of a larger organization that functions semi-autonomously as a profit center. Strategic business units are commonly headed by higher-level members of management, including managing director or vice president roles.
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  • What Is a Good Rhyming Babysitting Slogan?

    Q: What Is a Good Rhyming Babysitting Slogan?

    A: "When parents are away, we save the day," is an excellent example of a catchy rhyming babysitting slogan. "I keep your kids in sight when you're out for the night, so things turn out right!" is also a great slogan.
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  • How Does Sponsorship Work?

    Q: How Does Sponsorship Work?

    A: Sponsorship involves a benefactor supporting an individual, event or group in exchange for the ability to commercially exploit the association. The support can be financial or material by supplying needed equipment or services.
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  • What Is Cross Merchandising?

    Q: What Is Cross Merchandising?

    A: Cross merchandising is the practice of stores and retail locations displaying different categories of products together in an effort to push more sales and increase revenue. Some products that retailers commonly cross merchandise include batteries with electronic appliances, mobile phone covers with mobile phones and jewelry and handbags with women's dresses.
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  • What Are Some Examples of Nonprice Competition?

    Q: What Are Some Examples of Nonprice Competition?

    A: Examples of nonprice competition include touting a supermarket's loyalty discount cards, banking services, extended hours, self-checkouts and online shopping. A company may seek an advantage over another by marketing a product's longevity, convenience and workmanship over comparable products. In general, nonprice competition means marketing a company's brand and quality of products as opposed to lower prices.
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  • What Are the Functions of Distribution Channel Marketing?

    Q: What Are the Functions of Distribution Channel Marketing?

    A: According to TheManageMentor, the main functions of distribution channel marketing include information gathering, matching, promotion, developing contacts and negotiation for the sole purpose of providing a link between consumers and products. Information gathering involves assimilation and dissemination of market research, promotion involves development of persuasive communication, and matching involves meeting customer requirements by provision of the right product fit. Negotiation creates a win-win environment for buyers and sellers.
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  • What Are Some Best Practices/tips on How to Apply Social Selling in a B2B Environment?

    Q: What Are Some Best Practices/tips on How to Apply Social Selling in a B2B Environment?

    A: According to Meltwater, some best practices for B2B social selling include encouraging sales reps to become more active users of social media, capturing contact profiles, offering adequate training on how to use social media effectively and sharing useful content with prospects. B2B social media requires genuine interaction that goes beyond selling products and services.
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  • What Is "electronic Point of Sale"?

    Q: What Is "electronic Point of Sale"?

    A: Electronic point of sale refers to the process of selling retail goods through a computer terminal that tracks data more thoroughly than a standard cash register. It allows for upsales on the spot, makes stock management easier and more accurate and speeds up transactions with customers. Electronic point-of-sale terminals are often hand-held, making them easy to use in environments like restaurants or technology stores.
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  • What Are Some Examples of Incentives?

    Q: What Are Some Examples of Incentives?

    A: Examples of incentives in a workplace include recognition incentives, appreciation incentives, reward incentives and compensation incentives. An incentive is an event, object, item of value or an action that is intended to spur an employee to work hard. Employers use incentives to boost workplace performance and productivity of employees.
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  • What Are Some Real Examples of Ethical Dilemmas in Marketing?

    Q: What Are Some Real Examples of Ethical Dilemmas in Marketing?

    A: Three examples of potentially questionable marketing practices include recommending inferior competitors, creating ghost locations and using aggressive research methods. Though many of these practices are legal, the extent to which they are employed often move them into a realm of moral ambiguity.
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  • What Are the Disadvantages and Advantages of E-Marketing?

    Q: What Are the Disadvantages and Advantages of E-Marketing?

    A: The Houston Chronicle explains that the benefits of e-marketing or Internet marketing include convenience, increased reach, personalization, improved customer relationships, lowered marketing costs and an established social presence online. IMSolutions lists some of the disadvantages, including increased competition, a lack of personal interaction and constantly changing technology.
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  • What Is the Difference Between Gross Sales and Net Sales?

    Q: What Is the Difference Between Gross Sales and Net Sales?

    A: Gross sales are total sales recorded in an accounting period. Net sales are gross sales minus any reductions for returns, invoicing terms discounts and allowances made for product defects. The deductions taken from gross sales are considered contra assets.
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  • How Should You Price Bake Sale Items?

    Q: How Should You Price Bake Sale Items?

    A: Domino Sugar suggests that entrepreneurs price bake sale items relatively low to encourage multiple sales per buyer, while varying prices depending on the ingredients and work required for each item. Prices should range from $1 to $10.
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  • What Are Some Differences Between Micro and Macro Marketing?

    Q: What Are Some Differences Between Micro and Macro Marketing?

    A: The differences between micro- and macro-marketing pertain to the scope of a business’ approach. Macro-marketing takes a global view while micro-marketing works on a smaller scale.
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  • What Are the Four Eras in the History of Marketing?

    Q: What Are the Four Eras in the History of Marketing?

    A: The four eras in the history of marketing are known as the production era, sales era, marketing era and marketing control, or relationship, era. Some analyses only include the first three of these.
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  • What Are Some of the Environmental Factors That Affect Global and Domestic Marketing Decisions?

    Q: What Are Some of the Environmental Factors That Affect Global and Domestic Marketing Decisions?

    A: Some of the environmental factors affecting global and domestic marketing decisions include: social environment, economic environment, technological environment, competitive environment, cultural environment, political/legal environment, and ethical environment. Every business organization, whether global or domestic, has existing external factors that affect its operations. The company can have control over some of these external factors, while others are beyond organization’s control.
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  • What Is Customer Perception?

    Q: What Is Customer Perception?

    A: Customer perception refers to how customers view a certain product based on their own conclusions. These conclusions are derived from a number of factors, such as price and overall experience.
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  • How Does Layaway Work at Walmart?

    Q: How Does Layaway Work at Walmart?

    A: Walmart layaway lets customers reserve purchases with a total value of $50 or more by making a down payment and agreeing to periodic installments. The service is only available for the holiday season lasting from mid-September to mid-December. In 2013, Walmart terminated the opening fee applied to purchase balances, making layaway service free. Customers must pick up the reserved items and finish payment by the December end date.
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  • What Is McDonalds' Marketing Strategy?

    Q: What Is McDonalds' Marketing Strategy?

    A: McDonald's has different marketing strategies for different locations around the world, but its overall strategy is to offer consumers a great value. This was the main thinking behind the hugely successful Dollar Menu. McDonald's does not just think of great value in terms of low-cost food; it also takes the speed at which food is prepared and its atmosphere into consideration.
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  • What Is the Concept and Scope of Marketing?

    Q: What Is the Concept and Scope of Marketing?

    A: The concept of marketing is for a company to find a way to present the goods or services it needs to sell to a targeted audience for whom those goods or services meet a crucial need. Successful marketing is both relevant and appealing to those who stand the best chance at buying a product.
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