Marketing & Sales

A:

The Houston Chronicle explains that the benefits of e-marketing or Internet marketing include convenience, increased reach, personalization, improved customer relationships, lowered marketing costs and an established social presence online. IMSolutions lists some of the disadvantages, including increased competition, a lack of personal interaction and constantly changing technology.

See Full Answer
Filed Under:
  • What is possession utility?

    Q: What is possession utility?

    A: Possession utility is a term that explains and possibly measures the satisfaction that comes from owning a product or enjoying a service. In theory, there are just as many possession utilities as there are a growing number of goods and services. The satisfaction in possession utility comes from the right of someone to do what they want with their property inside the boundaries of the law.
    See Full Answer
    Filed Under:
  • How does layaway work at Walmart?

    Q: How does layaway work at Walmart?

    A: Walmart layaway lets customers reserve purchases with a total value of $50 or more by making a down payment and agreeing to periodic installments. The service is only available for the holiday season lasting from mid-September to mid-December. In 2013, Walmart terminated the opening fee applied to purchase balances, making layaway service free. Customers must pick up the reserved items and finish payment by the December end date.
    See Full Answer
    Filed Under:
  • Who is Pepsi's target market?

    Q: Who is Pepsi's target market?

    A: Pepsi's traditional target market is teenagers and young adults, according to Forbes magazine. In that vein, its taglines over the years have included "Live for Now" and the "Pepsi Generation."
    See Full Answer
    Filed Under:
  • How much money do teenagers spend on fashion?

    Q: How much money do teenagers spend on fashion?

    A: An average American teenager spends 33 to 35 percent, or around $105, of her weekly income or pocket money on fashion and clothing, according to surveys conducted by Coinstar and Teenage Research Unlimited in the 2000s.
    See Full Answer
    Filed Under:
  • What are the elements of marketing?

    Q: What are the elements of marketing?

    A: The American Marketing Association explains that marketing is a set of systematic activities that include research, solution development, promotion, sales and service. Each of these major elements is further broken down into different roles within the marketing function.
    See Full Answer
    Filed Under:
  • What is the purpose of a marketing mix?

    Q: What is the purpose of a marketing mix?

    A: The purpose of a company's marketing mix is to control its marketing plan. An effective marketing mix includes the 4 Ps: product, price, place and promotion. How a company combines the 4 Ps determines its standing with customers and its income.
    See Full Answer
    Filed Under:
  • What is an example of mass marketing?

    Q: What is an example of mass marketing?

    A: When a company engages in mass marketing, it chooses to overlook differences among the various segments in its market and instead to appeal to the entire market with one uniform strategy or offer, and one example is the Coca-Cola television ads that appear during the winter holidays. The polar bears cavorting and drinking Coca-Cola are designed to appeal to just about everyone, and because Coca-Cola is a product that spans different niches in terms of popularity, this is a campaign that has proved successful over time.
    See Full Answer
    Filed Under:
  • What is the product concept?

    Q: What is the product concept?

    A: The product concept is a universal business hypothesis that assumes that customers desire products that have better features, performance and quality than the products that are already on the market. The product concept is a company's driving force to create cutting-edge products that are superior to other similar products.
    See Full Answer
    Filed Under:
  • What is the purpose of market research?

    Q: What is the purpose of market research?

    A: The purpose of market research is to learn about the desires of a target customer base. Market research includes learning about current problems that a customer base has, as well as their preferred solutions.
    See Full Answer
    Filed Under:
  • What is holistic marketing?

    Q: What is holistic marketing?

    A: Holistic marketing refers to a marketing strategy in which one considers the big picture of a business, its role in the economy and community and its impact on the lives of its consumers. The four key points of holistic marketing are internal marketing, integrated marketing, relationship marketing and socially responsive marketing.
    See Full Answer
    Filed Under:
  • What are the advantages and disadvantages of benchmarking?

    Q: What are the advantages and disadvantages of benchmarking?

    A: Benchmarking may contribute to company growth and foster better relations among employees by encouraging new ideas and concepts, but it can also spark competition among employees and be used to judge the work of individual employees. Benchmarking, depending on the size and collaborative spirit of the undertaking organization, may increase sales, productivity and ROI.
    See Full Answer
    Filed Under:
  • What is the role of a sales manager?

    Q: What is the role of a sales manager?

    A: The role of a sales manager is to lead and mentor a team of salespeople. Although numerous sub-roles within this job position are fixed, other roles the sales manager fulfills change throughout the company's daily, monthly and yearly sales processes.
    See Full Answer
    Filed Under:
  • What are some examples of nonprice competition?

    Q: What are some examples of nonprice competition?

    A: Examples of nonprice competition include touting a supermarket's loyalty discount cards, banking services, extended hours, self-checkouts and online shopping. A company may seek an advantage over another by marketing a product's longevity, convenience and workmanship over comparable products. In general, nonprice competition means marketing a company's brand and quality of products as opposed to lower prices.
    See Full Answer
    Filed Under:
  • What is the definition of sales and marketing?

    Q: What is the definition of sales and marketing?

    A: Sales focuses on selling prospects and growing revenue among current customers, while marketing departments typically develop materials and create lead generation programs. Marketing teams frequently work to support sales teams.
    See Full Answer
    Filed Under:
  • What is a good rhyming babysitting slogan?

    Q: What is a good rhyming babysitting slogan?

    A: "When parents are away, we save the day," is an excellent example of a catchy rhyming babysitting slogan. "I keep your kids in sight when you're out for the night, so things turn out right!" is also a great slogan.
    See Full Answer
    Filed Under:
  • What are examples of 30-60-90 day sales plans?

    Q: What are examples of 30-60-90 day sales plans?

    A: A sample 30-60-90 day sales plan includes: the first 30 days utilizing time by training, meeting team members, learning the company's policies, reviewing client accounts and reviewing procedures; the first 60 days utilizes time by studying best practices in the industry, setting goals for the next 30 days, meeting with supervisors, getting feedback, building relationships with coworkers, finding possible mentors and continuing training; the first 90 days utilizes time by obtaining feedback and incorporating it into the sales plan while implementing new procedures and strategies. This is a sample 30-60-90 day sales plan that can be used regardless of the company or the industry.
    See Full Answer
    Filed Under:
  • What are the advantages and disadvantages of sponsorship?

    Q: What are the advantages and disadvantages of sponsorship?

    A: Sponsorship can be a positive way to promote a business and help local causes, but there is the risk that the sponsored party may do something the sponsoring business does not approve of. Businesses can sponsor sports teams, youth clubs, theater productions, and other public activities.
    See Full Answer
    Filed Under:
  • What are the advantages and disadvantages of sales promotions?

    Q: What are the advantages and disadvantages of sales promotions?

    A: Sales promotions may help businesses gain exposure, clear out old inventory and boost revenue, but they are not ideal for attracting new customers. Sales promotions are most valuable to small businesses and can help businesses develop key relationships with local consumers and business allies. However, sales promotions may only drive sales in short bursts, leaving companies with an effective short-term growth plan but no sound marketing solution for the long haul.
    See Full Answer
    Filed Under:
  • What are some differences between micro and macro marketing?

    Q: What are some differences between micro and macro marketing?

    A: The differences between micro- and macro-marketing pertain to the scope of a business’ approach. Macro-marketing takes a global view while micro-marketing works on a smaller scale.
    See Full Answer
    Filed Under:
  • How does sponsorship work?

    Q: How does sponsorship work?

    A: Sponsorship involves a benefactor supporting an individual, event or group in exchange for the ability to commercially exploit the association. The support can be financial or material by supplying needed equipment or services.
    See Full Answer
    Filed Under:
  • What is a strategic business unit (SBU)?

    Q: What is a strategic business unit (SBU)?

    A: A strategic business unit is a portion of a larger organization that functions semi-autonomously as a profit center. Strategic business units are commonly headed by higher-level members of management, including managing director or vice president roles.
    See Full Answer
    Filed Under: