Marketing & Sales

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The environmental factors in marketing include political, economic, social, technological, environmental and legal factors (PESTEL). This PESTEL analysis is a framework that marketers use to analyze and monitor these factors in the external environment, according to the Professional Academy.

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  • What is a good rhyming babysitting slogan?

    Q: What is a good rhyming babysitting slogan?

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    "When parents are away, we save the day," is an excellent example of a catchy rhyming babysitting slogan. "I keep your kids in sight when you're out for the night, so things turn out right!" is also a great slogan.

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  • What is the role of a marketing manager?

    Q: What is the role of a marketing manager?

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    A marketing manager oversees the marketing department. She plans and coordinates marketing activities, such as identifying potential customers, developing marketing campaigns and organizing focus groups. She is responsible for developing marketing plans that align with the business’ strategy.

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  • What are examples of indirect marketing?

    Q: What are examples of indirect marketing?

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    According to an article in the Houston Chronicle, examples of indirect marketing include: coupon mailings, trade shows, public relations, blogging, participating in workshops, free e-books and posting on social media. Marty Shindler of The Shindler Perspective, Inc asserts that indirect marketing strategies can be nebulous, but their main objective is to portray the image of a well-run company. These factors include how visitors are received and phone calls handled.

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  • What is McDonalds' marketing strategy?

    Q: What is McDonalds' marketing strategy?

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    McDonald's has different marketing strategies for different locations around the world, but its overall strategy is to offer consumers a great value. This was the main thinking behind the hugely successful Dollar Menu. McDonald's does not just think of great value in terms of low-cost food; it also takes the speed at which food is prepared and its atmosphere into consideration.

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  • What is customer perception?

    Q: What is customer perception?

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    Customer perception refers to how customers view a certain product based on their own conclusions. These conclusions are derived from a number of factors, such as price and overall experience.

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  • How do you calculate the cost of sales?

    Q: How do you calculate the cost of sales?

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    The formula for calculating cost of sales is adding the starting inventory, inventory purchases and overhead expenses together and subtracting that number from inventory at the end of the year, according to Chron. This formula subtracts the sales cost from the amount earned through sales to determine the company's income.

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  • How does layaway work at Walmart?

    Q: How does layaway work at Walmart?

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    Walmart layaway lets customers reserve purchases with a total value of $50 or more by making a down payment and agreeing to periodic installments. The service is only available for the holiday season lasting from mid-September to mid-December. As of August 2013, Walmart terminated the opening fee applied to purchase balances, making layaway service free. Customers must pick up the reserved items and finish payment by the December end date.

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  • What are some differences between micro and macro marketing?

    Q: What are some differences between micro and macro marketing?

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    The differences between micro- and macro-marketing pertain to the scope of a business’ approach. Macro-marketing takes a global view while micro-marketing works on a smaller scale.

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  • What is the marketing planning process?

    Q: What is the marketing planning process?

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    The marketing planning process is a road map that analyzes the business environment, investigates potential problems, identifies threats and opportunities for growth in the industry and forecasts financial projections and returns on investment and sets budgets. The marketing planning process essentially acts as a planning tool.

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  • What is the cat string theory?

    Q: What is the cat string theory?

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    The cat string theory refers to a marketing concept called the law of scarcity; marketers entice buyers with statements like "supplies are limited" and "this offer expires on a set date." The concept is designed to enhance the value of a product or service based on its scarcity.

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  • How much money do teenagers spend on fashion?

    Q: How much money do teenagers spend on fashion?

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    An average American teenager spends 33 to 35 percent, or around $105, of her weekly income or pocket money on fashion and clothing, according to surveys conducted by Coinstar and Teenage Research Unlimited in the 2000s.

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  • Who is Pepsi's target market?

    Q: Who is Pepsi's target market?

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    Pepsi's traditional target market is teenagers and young adults, according to Forbes magazine. In that vein, its taglines over the years have included "Live for Now" and the "Pepsi Generation."

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  • What is holistic marketing?

    Q: What is holistic marketing?

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    Holistic marketing refers to a marketing strategy in which one considers the big picture of a business, its role in the economy and community and its impact on the lives of its consumers. The four key points of holistic marketing are internal marketing, integrated marketing, relationship marketing and socially responsive marketing.

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  • What is a market summary in a marketing plan?

    Q: What is a market summary in a marketing plan?

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    A market summary is the essence of a marketing plan. The market summary outlines, points out or highlights important points. The summary is a brief version of a marketing plan.

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  • What are the disadvantages and advantages of e-marketing?

    Q: What are the disadvantages and advantages of e-marketing?

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    The Houston Chronicle explains that the benefits of e-marketing or Internet marketing include convenience, increased reach, personalization, improved customer relationships, lowered marketing costs and an established social presence online. IMSolutions lists some of the disadvantages, including increased competition, a lack of personal interaction and constantly changing technology.

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  • What is the role of a sales manager?

    Q: What is the role of a sales manager?

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    The role of a sales manager is to lead and mentor a team of salespeople. Although numerous sub-roles within this job position are fixed, other roles the sales manager fulfills change throughout the company's daily, monthly and yearly sales processes.

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  • What is "electronic point of sale"?

    Q: What is "electronic point of sale"?

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    Electronic point of sale refers to the process of selling retail goods through a computer terminal that tracks data more thoroughly than a standard cash register. It allows for upsales on the spot, makes stock management easier and more accurate and speeds up transactions with customers. Electronic point-of-sale terminals are often hand-held, making them easy to use in environments like restaurants or technology stores.

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  • What is cross merchandising?

    Q: What is cross merchandising?

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    Cross merchandising is the practice of stores and retail locations displaying different categories of products together in an effort to push more sales and increase revenue. Some products that retailers commonly cross merchandise include batteries with electronic appliances, mobile phone covers with mobile phones and jewelry and handbags with women's dresses.

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  • What is the product concept?

    Q: What is the product concept?

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    The product concept is a universal business hypothesis that assumes that customers desire products that have better features, performance and quality than the products that are already on the market. The product concept is a company's driving force to create cutting-edge products that are superior to other similar products.

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  • What is an example of mass marketing?

    Q: What is an example of mass marketing?

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    When a company engages in mass marketing, it chooses to overlook differences among the various segments in its market and instead to appeal to the entire market with one uniform strategy or offer, and one example is the Coca-Cola television ads that appear during the winter holidays. The polar bears cavorting and drinking Coca-Cola are designed to appeal to just about everyone, and because Coca-Cola is a product that spans different niches in terms of popularity, this is a campaign that has proved successful over time.

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  • What is high-pressure selling?

    Q: What is high-pressure selling?

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    High-pressure selling, also called hard selling, is a traditional sales technique characterized by emotional pitches and aggressive sales approaches. Hard selling is a technique that was once used by salespeople commonly in a variety of sales positions, including automobiles and residential services. This method is losing ground to the technique of soft selling, which is characterized by a rational and level-headed approach.

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