Marketing & Sales

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Logos are used to identity businesses, organizations or products in a unique and recognizable manner. Logos are distinctive graphics or images that set companies or individuals apart from each other to promote awareness of their brands. Groups often adopt logos to represent their message. Logos can be an artistic design that includes an icon or symbol, a creative typeface of the company’s name or a combination of both.

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  • What is customer perception?

    Q: What is customer perception?

    A: Customer perception refers to how customers view a certain product based on their own conclusions. These conclusions are derived from a number of factors, such as price and overall experience.
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  • What is the impact of technology on marketing?

    Q: What is the impact of technology on marketing?

    A: The role of marketing professionals has been heavily affected by technology, adding responsibilities like social media management and digital advertising, while simplifying other tasks, including tactics like research, reporting and sharing information. It has created new marketing roles, like digital media marketing managers and social media marketing associates.
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  • What is holistic marketing?

    Q: What is holistic marketing?

    A: Holistic marketing refers to a marketing strategy in which one considers the big picture of a business, its role in the economy and community and its impact on the lives of its consumers. The four key points of holistic marketing are internal marketing, integrated marketing, relationship marketing and socially responsive marketing.
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  • What is the function of a sales department?

    Q: What is the function of a sales department?

    A: The function of a sales department is to engage in a variety of activities with the objective to promote the customer purchase of a product or the client engagement of a service, according to the American Marketing Organization. Some business management professionals consider sales an outgrowth of the marketing function, but others consider it an independent aspect of an enterprise's overall operational scheme, also according to the AMO.
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  • What are the advantages and disadvantages of sales promotions?

    Q: What are the advantages and disadvantages of sales promotions?

    A: Sales promotions may help businesses gain exposure, clear out old inventory and boost revenue, but they are not ideal for attracting new customers. Sales promotions are most valuable to small businesses and can help businesses develop key relationships with local consumers and business allies. However, sales promotions may only drive sales in short bursts, leaving companies with an effective short-term growth plan but no sound marketing solution for the long haul.
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  • What are some examples of internal and external customers?

    Q: What are some examples of internal and external customers?

    A: External customers use a company’s products or services but are not part of the company. An external customer is an individual who enters the store and buys merchandise. Internal customers are members of an organization who depend on the assistance of one another to accomplish their job responsibilities. For example, a sales representative requires support from customer representatives to place an order.
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  • What is high-pressure selling?

    Q: What is high-pressure selling?

    A: High-pressure selling, also called hard selling, is a traditional sales technique characterized by emotional pitches and aggressive sales approaches. Hard selling is a technique that was once used by salespeople commonly in a variety of sales positions, including automobiles and residential services. This method is losing ground to the technique of soft selling, which is characterized by a rational and level-headed approach.
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  • What are some best practices/tips on how to apply social selling in a B2B environment?

    Q: What are some best practices/tips on how to apply social selling in a B2B environment?

    A: According to Meltwater, some best practices for B2B social selling include encouraging sales reps to become more active users of social media, capturing contact profiles, offering adequate training on how to use social media effectively and sharing useful content with prospects. B2B social media requires genuine interaction that goes beyond selling products and services.
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  • What are the advantages and disadvantages of mass marketing?

    Q: What are the advantages and disadvantages of mass marketing?

    A: Some advantages of mass marketing include reaching a large audience and the potential for massive sales, but some disadvantages of mass marketing are overexposure and increased competition. Businesses that use mass marketing attempt to appeal to the entire consumer population instead of focusing on a particular niche of consumers. This method can work well depending on the strength of the products and the business, but it can also prove ineffective and lead to poor sales.
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  • What are the functions of distribution channel marketing?

    Q: What are the functions of distribution channel marketing?

    A: According to TheManageMentor, the main functions of distribution channel marketing include information gathering, matching, promotion, developing contacts and negotiation for the sole purpose of providing a link between consumers and products. Information gathering involves assimilation and dissemination of market research, promotion involves development of persuasive communication, and matching involves meeting customer requirements by provision of the right product fit. Negotiation creates a win-win environment for buyers and sellers.
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  • What is the marketing planning process?

    Q: What is the marketing planning process?

    A: The marketing planning process is a road map that analyzes the business environment, investigates potential problems, identifies threats and opportunities for growth in the industry and forecasts financial projections and returns on investment and sets budgets. The marketing planning process essentially acts as a planning tool.
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  • How much money do teenagers spend on fashion?

    Q: How much money do teenagers spend on fashion?

    A: An average American teenager spends 33 to 35 percent, or around $105, of her weekly income or pocket money on fashion and clothing, according to surveys conducted by Coinstar and Teenage Research Unlimited in the 2000s.
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  • What are some of the environmental factors that affect global and domestic marketing decisions?

    Q: What are some of the environmental factors that affect global and domestic marketing decisions?

    A: Some of the environmental factors affecting global and domestic marketing decisions include: social environment, economic environment, technological environment, competitive environment, cultural environment, political/legal environment, and ethical environment. Every business organization, whether global or domestic, has existing external factors that affect its operations. The company can have control over some of these external factors, while others are beyond organization’s control.
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  • What is difference between moral hazard and adverse selection?

    Q: What is difference between moral hazard and adverse selection?

    A: Moral hazard is the danger of bad behavior that arises when people are insured against the consequences of that behavior, while adverse selection is the tendency that only the people who need such insurance most are willing to pay for it. Both of these issues increase the cost of administering the systems where they arise. Adverse selection creates a more costly participant pool. Moral hazard creates costlier behavior in those participants.
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  • What is "electronic point of sale"?

    Q: What is "electronic point of sale"?

    A: Electronic point of sale refers to the process of selling retail goods through a computer terminal that tracks data more thoroughly than a standard cash register. It allows for upsales on the spot, makes stock management easier and more accurate and speeds up transactions with customers. Electronic point-of-sale terminals are often hand-held, making them easy to use in environments like restaurants or technology stores.
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  • What is an example of mass marketing?

    Q: What is an example of mass marketing?

    A: When a company engages in mass marketing, it chooses to overlook differences among the various segments in its market and instead to appeal to the entire market with one uniform strategy or offer, and one example is the Coca-Cola television ads that appear during the winter holidays. The polar bears cavorting and drinking Coca-Cola are designed to appeal to just about everyone, and because Coca-Cola is a product that spans different niches in terms of popularity, this is a campaign that has proved successful over time.
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  • What is the difference between gross sales and net sales?

    Q: What is the difference between gross sales and net sales?

    A: Gross sales are total sales recorded in an accounting period. Net sales are gross sales minus any reductions for returns, invoicing terms discounts and allowances made for product defects. The deductions taken from gross sales are considered contra assets.
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  • What is McDonalds' marketing strategy?

    Q: What is McDonalds' marketing strategy?

    A: McDonald's has different marketing strategies for different locations around the world, but its overall strategy is to offer consumers a great value. This was the main thinking behind the hugely successful Dollar Menu. McDonald's does not just think of great value in terms of low-cost food; it also takes the speed at which food is prepared and its atmosphere into consideration.
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  • What is the concept and scope of marketing?

    Q: What is the concept and scope of marketing?

    A: The concept of marketing is for a company to find a way to present the goods or services it needs to sell to a targeted audience for whom those goods or services meet a crucial need. Successful marketing is both relevant and appealing to those who stand the best chance at buying a product.
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  • What is the definition of sales and marketing?

    Q: What is the definition of sales and marketing?

    A: Sales focuses on selling prospects and growing revenue among current customers, while marketing departments typically develop materials and create lead generation programs. Marketing teams frequently work to support sales teams.
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  • What is a good rhyming babysitting slogan?

    Q: What is a good rhyming babysitting slogan?

    A: "When parents are away, we save the day," is an excellent example of a catchy rhyming babysitting slogan. "I keep your kids in sight when you're out for the night, so things turn out right!" is also a great slogan.
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