Marketing & Sales

A:

Logos are used to identity businesses, organizations or products in a unique and recognizable manner. Logos are distinctive graphics or images that set companies or individuals apart from each other to promote awareness of their brands. Groups often adopt logos to represent their message. Logos can be an artistic design that includes an icon or symbol, a creative typeface of the company’s name or a combination of both.

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  • What are some best practices/tips on how to apply social selling in a B2B environment?

    Q: What are some best practices/tips on how to apply social selling in a B2B environment?

    A: According to Meltwater, some best practices for B2B social selling include encouraging sales reps to become more active users of social media, capturing contact profiles, offering adequate training on how to use social media effectively and sharing useful content with prospects. B2B social media requires genuine interaction that goes beyond selling products and services.
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  • What are the most common problems with online marketing?

    Q: What are the most common problems with online marketing?

    A: One of the most common problems is the large number of online marketing venues available. Deciding which of these are the best venues for promoting an individual business is often a time-consuming prospect. Online marketing is also a relatively new field that changes quickly and is potentially difficult to follow.
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  • Who is Pepsi's target market?

    Q: Who is Pepsi's target market?

    A: Pepsi's traditional target market is teenagers and young adults, according to Forbes magazine. In that vein, its taglines over the years have included "Live for Now" and the "Pepsi Generation."
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  • How does technology affect marketing?

    Q: How does technology affect marketing?

    A: Technology makes marketing faster and more efficient by enabling companies to promote products and broadcast messages to larger audiences in shorter periods of time. Technology transcends traditional barriers to businesses and markets such as geographical location and physical presence. Companies once relied on friends, communities and neighbors to purchase products and promote business, but technologies such as computers, phones and mobile electronic devices perform the same duties in shorter periods of time.
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  • What is a competitive environment?

    Q: What is a competitive environment?

    A: The term "competitive environment" refers to the number and types of companies against which a given business competes in its industry. Direct competitors are those that sell very similar goods and services. Indirect competitors are those that sell unrelated goods and services, but to similar target markets.
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  • What is a market summary in a marketing plan?

    Q: What is a market summary in a marketing plan?

    A: A market summary is the essence of a marketing plan. The market summary outlines, points out or highlights important points. The summary is a brief version of a marketing plan.
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  • What is the definition of sales and marketing?

    Q: What is the definition of sales and marketing?

    A: Sales focuses on selling prospects and growing revenue among current customers, while marketing departments typically develop materials and create lead generation programs. Marketing teams frequently work to support sales teams.
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  • What are some examples of relationship marketing?

    Q: What are some examples of relationship marketing?

    A: Some examples of relationship marketing are sending birthday cards to clients, offering reward plans to customers and creating web pages and forums for clients to find the answers to their questions and to become better informed. Making a change based on customer requests is also a relationship marketing technique.
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  • What are some real examples of ethical dilemmas in marketing?

    Q: What are some real examples of ethical dilemmas in marketing?

    A: Three examples of potentially questionable marketing practices include recommending inferior competitors, creating ghost locations and using aggressive research methods. Though many of these practices are legal, the extent to which they are employed often move them into a realm of moral ambiguity.
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  • What is a strategic business unit (SBU)?

    Q: What is a strategic business unit (SBU)?

    A: A strategic business unit is a portion of a larger organization that functions semi-autonomously as a profit center. Strategic business units are commonly headed by higher-level members of management, including managing director or vice president roles.
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  • How does layaway work at Walmart?

    Q: How does layaway work at Walmart?

    A: Walmart layaway lets customers reserve purchases with a total value of $50 or more by making a down payment and agreeing to periodic installments. The service is only available for the holiday season lasting from mid-September to mid-December. As of August 2013, Walmart terminated the opening fee applied to purchase balances, making layaway service free. Customers must pick up the reserved items and finish payment by the December end date.
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  • What are suggested names for a beauty parlor?

    Q: What are suggested names for a beauty parlor?

    A: Suggested names for a beauty parlor include The Cutting Edge and Live or Dye. The name of a beauty parlor should be fun, creative and distinctive. It should represent the personality of the salon as well as the type of patronage it targets.
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  • What is cross merchandising?

    Q: What is cross merchandising?

    A: Cross merchandising is the practice of stores and retail locations displaying different categories of products together in an effort to push more sales and increase revenue. Some products that retailers commonly cross merchandise include batteries with electronic appliances, mobile phone covers with mobile phones and jewelry and handbags with women's dresses.
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  • What are the elements of marketing?

    Q: What are the elements of marketing?

    A: The American Marketing Association explains that marketing is a set of systematic activities that include research, solution development, promotion, sales and service. Each of these major elements is further broken down into different roles within the marketing function.
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  • What are some of the environmental factors that affect global and domestic marketing decisions?

    Q: What are some of the environmental factors that affect global and domestic marketing decisions?

    A: Some of the environmental factors affecting global and domestic marketing decisions include: social environment, economic environment, technological environment, competitive environment, cultural environment, political/legal environment, and ethical environment. Every business organization, whether global or domestic, has existing external factors that affect its operations. The company can have control over some of these external factors, while others are beyond organization’s control.
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  • What are the advantages and disadvantages of benchmarking?

    Q: What are the advantages and disadvantages of benchmarking?

    A: Benchmarking may contribute to company growth and foster better relations among employees by encouraging new ideas and concepts, but it can also spark competition among employees and be used to judge the work of individual employees. Benchmarking, depending on the size and collaborative spirit of the undertaking organization, may increase sales, productivity and ROI.
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  • What are examples of indirect marketing?

    Q: What are examples of indirect marketing?

    A: According to an article in the Houston Chronicle, examples of indirect marketing include: coupon mailings, trade shows, public relations, blogging, participating in workshops, free e-books and posting on social media. Marty Shindler of The Shindler Perspective, Inc asserts that indirect marketing strategies can be nebulous, but their main objective is to portray the image of a well-run company. These factors include how visitors are received and phone calls handled.
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  • What is the product concept?

    Q: What is the product concept?

    A: The product concept is a universal business hypothesis that assumes that customers desire products that have better features, performance and quality than the products that are already on the market. The product concept is a company's driving force to create cutting-edge products that are superior to other similar products.
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  • What are some examples of incentives?

    Q: What are some examples of incentives?

    A: Examples of incentives in a workplace include recognition incentives, appreciation incentives, reward incentives and compensation incentives. An incentive is an event, object, item of value or an action that is intended to spur an employee to work hard. Employers use incentives to boost workplace performance and productivity of employees.
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  • What is the concept and scope of marketing?

    Q: What is the concept and scope of marketing?

    A: The concept of marketing is for a company to find a way to present the goods or services it needs to sell to a targeted audience for whom those goods or services meet a crucial need. Successful marketing is both relevant and appealing to those who stand the best chance at buying a product.
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  • What is the role of a sales manager?

    Q: What is the role of a sales manager?

    A: The role of a sales manager is to lead and mentor a team of salespeople. Although numerous sub-roles within this job position are fixed, other roles the sales manager fulfills change throughout the company's daily, monthly and yearly sales processes.
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