Excellent customer service is achieved by providing an enjoyable experience for customers. This is done by listening to customers and determining their needs and desires. Anticipating the needs of customers also creates a great customer service experience.
An important part of customer service is solving whatever problems the customer may have. Apologizing for any inconvenience and explaining to the customer how the conflict will be resolved is an effective strategy. Personalized service is another big part of a positive customer service experience. A good rule of thumb is to treat customers as if their needs are the top priority. Addressing the customer by his first name helps him to feel acknowledged as a person and not just another number.