Examples of a company vision statements are, "To make our customers happy" and, "To bring quality products to the world." Another example is, "To increase access to technology in schools."
A vision statement is a brief description of what the company hopes to achieve in the future or of its ultimate goals as a business. It is separate from a mission statement, which is based in the present and intended to convey an idea of why the company exists. A vision statement is usually quite short and intended to express a single simple idea. It is useful for both employees and customers to understand the future of the organization.