Examples of marketing tools include email marketing services, mobile apps and inbound marketing. With the right combination and use of marketing tools, small businesses stand a good chance of putting themselves on equal footing with larger businesses.
Email marketing services are designed to make it easier for businesses to advertise and market themselves. Such services allow businesses to create newsletters and craft emails. An individual can either use the templates that come with the service, or he can create his own original design. As of 2014, the use of social media marketing is steadily on the rise for businesses, but emailing still has its uses as a way for a business owner to sell his products and communicate with his audience.
Mobile apps have also proven to be an effective marketing tool for interacting with and engaging customers. With the abundance of mobile development platforms, creating a marketing mobile app has become more affordable. A business owner who either can't afford a mobile app or doesn't find much value in having a mobile app can consider making his website mobile-friendly.
Inbound marketing involves creating blog posts, social media content, ebooks and white papers in order to draw customers. Advantages of this marketing tool are that it's inexpensive and has a low barrier to entry method.