Examples of long-term business goals include doubling business revenue by the end of the fiscal year, increasing positive customer feedback by 85 percent and upgrading annual business website traffic by 40 percent. In order to achieve long-term goals, supporting short-term goals is often necessary as well.
Another example of a long-term business goal is to present an employee-of-the-year award. To accomplish this, and to help employees improve work performance, an employer can offer ongoing employee-of-the month awards throughout the year and provide employees with feedback on their individual strengths and weaknesses.
In order to achieve a long-term goal of doubling business revenue, a business leader may turn to an search engine optimization service or an advertising professional to assist with identifying customer trends. To achieve a long-term goal of increasing the rate of positive feedback, a business owner can offer rewards to customers who fill out a questionnaire, and develop other ways to improve customer service research.
To increase website traffic, business owners can utilize website traffic analysis software to see where traffic is coming from, how long visitors view pages and which pages and content receive the most traffic. Business owners may also want to implement new advertising and marketing campaigns.