What Are Some Examples of Dashboard Metrics?


Quick Answer

Dashboard metrics are a visual, real-time picture of a company's performance. If sales are the key area of performance, a look at the dashboard shows, through various picture graphs, sales growth against target growth, sales growth by employee or market, and sales broken down by product. For example, on a help desk dashboard, the metrics include help tickets submitted by department, by employee and type; time from receipt of ticket to completion; and customer satisfaction ratings by analyst.

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Full Answer

Looking at metrics on an executive dashboard, the user might see net income and changes over time. They also might see net income against target income with related underlying metrics of sales and revenue against advertising costs, number of sales leads, average sales price, and so on.

A key to selecting successful dashboard metrics is to identify performance measures that are actionable in real time. A user should only include metrics that provide an opportunity for the intended audience to act in a way that positively impacts the measurement. Sticking to key measures is also helpful. Overloading the dashboard overloads the audience and reduces the intended impact of providing the data in the first place. An easily understandable presentation with easily retrievable historical data is desirable when working with metrics. All targets for metrics should be current.

If possible, the user should identify metrics integrated with the company's data management system so that data automatically updates through application interfaces as opposed to manual data entry.

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