Examples of category killers include Wal-Mart, Best Buy and Amazon. A category killer is a company, service or brand that has such a unique advantage that it is extremely difficult for competitors to operate profitably.Continue Reading
Wal-Mart is thought of a category killer because it has caused many smaller businesses to go out of business. With its massive supply chain, Wal-Mart's prices are too low for many smaller businesses to match.
Amazon is viewed as a category killer for music and book stores. And eBay holds 90 percent of the person-to-person consumer auction market, meaning eBay has very little competition.
Big-box stores are often considered category killers. For instance, Best Buy's dominance of the consumer electronics market left many smaller stores unable to compete. When a Home Depot or Loews opens up, small, local hardware stores often close. Similarly, Staples and Office Depot dominate the market for office supplies.
Category killers tend to wipe out nearly all other competitors in a market. As a result, the market share of the category killer increases. Category killers attain their status through use of one or more competitive advantages, including efficient distribution, heavy buying power and the ability to deliver wide variety and low prices.Learn more about Marketing & Sales
Examples of referrals include unsolicited referrals, which refer to new prospects who call a company after getting recommendations from existing customers, and proactive referrals, in which present customers contact the firm to provide names of potential new customers. Solicited referrals involve requesting and receiving referrals from present customers.Full Answer >
Examples of conglomerate diversification include General Electric, Virgin Group Ltd. and The Walt Disney Company. Initially a lighting business, General Electric diversified into medical devices and household appliances. Virgin expanded from a record label to transport and healthcare, while Disney’s operations range from film studios to entertainment parks.Full Answer >
Examples of marketing tools include email marketing services, mobile apps and inbound marketing. With the right combination and use of marketing tools, small businesses stand a good chance of putting themselves on equal footing with larger businesses.Full Answer >
Examples of promotional advertising include sweepstakes, in-store demonstrations, and loyalty reward programs. Promotional advertising is any advertising that promotes a product using benefits or rewards, according to the Western Australia Small Business Development Center's (WASBDC) website.Full Answer >