What Is an Example of Sales Orientation?

Sales orientation is a kind of marketing strategy in which a business assumes that although everyone is a potential customer, the customers are less likely to buy unless the business uses very aggressive sales methods. Examples of this approach include business-to-business sales and door-to-door sales.

Business-to-business sales are an example of sales-oriented businesses because they often involve selling something the target audiences were not actively looking for at the time. For example, the sales-oriented approach could involve developing a software package and then using either advertising or individual sales people to convince a business owner this product is beneficial to his business.