An example of a company goal dealing with marketing is to increase awareness of the company's brand by the end of the second quarter. An example of an objective related to that goal is to establish a social media presence with at least 500 followers.
Goals are large, long-term plans for a company, usually with a set deadline. Objectives are specific actions that help achieve a goal. For example, a goal related to managing employees is to improve employees' knowledge of the company's best practices by the end of the year. An objective that helps achieve that goal is to provide three employee seminars to help train new hires.