An example business plan for a car wash begins with an executive summary that states the name and intent of the company, followed by sections that outline the management team, the services available and the target customer base. It also includes an analysis of other car wash businesses, plans for growth, and detailed sales and marketing strategies.
The executive summary of a car wash business plan must include a statement that describes the business, such as listing its name, the legal method under which it exists, and that it plans to offer services and tools to clean the cars of customers. The next section lists the management members of the company, including all parties with a controlling stake or role. It must also outline the specific business nature of the car wash, such as maintaining a facility that allows customers to wash their own cars or offering a full-service experience with a team of professionals to clean the cars.
Car wash business plans also need to feature information about the target demographic, as this helps identify who the business wants as customers and tailor its sales and marketing plans accordingly. It also must contain an analysis of the competition, including the names and styles of other car wash companies in the area. The marketing and sales plans feature specific tactics for growing the company, such as offering discount coupons in the mail or sponsoring local sports teams.