An employer of choice is an organization that is a sought-after place to work. A compelling sign that a business is an employer of choice is when it receives a large volume of applications for open positions. External candidates also have a sense of envy for current employees.
Another trait of an employer of choice is a high level of employee retention. Employees don't want to leave the organization. Being an employer of choice offers several advantages, including a limited need to promote open positions. Also, the company is able to attract top-qualified candidates for jobs, which improves its overall talent level. Employee retention is cost-effective as well.