Is Embrace Home Loans a Legitimate Business?


Quick Answer

Embrace Home Loans, Incorporated is a legitimate business with an A+ rating from the Better Business Bureau, or BBB. Headquartered in Newport, RI, Embrace Home Loans is a full-service direct mortgage lender operating in 46 states all over the United States. The company has been an accredited member of the BBB since 2009, notes the BBB website.

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Full Answer

Dennis F. Hardiman, who is also the company's CEO, founded the Embrace Home Loans in 1983 according to its profile on the Research page on the Bloomberg website. Among its products include providing mortgages financing services to homeowners, loans for college tuition and repaying high-interest debts.

The company changed to its present name from Advanced Financial Services, Incorporated in 2009 to give a better overview of the services they provide. As of July 2015, its key officers include company president Kurt Noyce, senior VP of corporate development Randall Johnson and creative director Tim Coutis.

Embrace Home Loans meets BBB accreditation standards according to the BBB website. These standards include the company's commitment in attending to and resolving customer complaints. The company received a rating of 4.92 out of 5 stars from 518 customer reviews. The BBB is a consumer welfare advocacy organization that has been in existence since 1912. Among the factors that BBB used for rating Embrace Home Loans are its length of time in business, number of complaints and its action on the complaints.

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