Some email marketing solutions include ConstantContact.com, BenchmarkEmail.com, GetResponse.com and SendinBlue.com, as of 2015. Each solution offers different features suitable for small business, e-commerce websites or traditional brick and mortar stores, including the ability to create custom templates and track the effectiveness of each campaign.Continue Reading
ConstantContact.com allows users to create templates for a variety of campaign types and save them for repeated use. Users can post each newsletter to connected social media accounts, and the service makes suggestions for captions and featured images. Additionally, if offers tools for importing contact lists from other services.
BenchmarkEmail.com contains a drag-and-drop email design tool, which provides users with a set of simple options to create a variety of email templates or single-use creations. It also guarantees that every email displays correctly on mobile devices and offers sign-up forms that work with both mobile and desktop views.
In addition to its tools for creating emails, GetResponse.com enables users to create custom landing pages for each campaign. Landing pages are special pages of the companies website that offer a clear call to action or other feature relevant to the email campaign. GetResponse.com also offers automatic responses, which help the company to stay in contact with new subscribers without the need for custom messages.
SendinBlue.com focuses on email marketing solutions for e-commerce companies and online retailers. It supports adding links to emails that allow recipients to quickly make purchases or access product pages. It also supports the tracking and creation of coupon codes in select campaigns.Learn more about Marketing & Sales