Q:

How effective is online banner advertising?

A:

Quick Answer

Online banner advertising is a very effective method for companies to drive traffic to a website or landing page. It targets potential customers and brings them directly to company's website for an initial investment, according to Yell business.

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Full Answer

Online banners focus the audience's attention while browsing a website. The banners are an effective method of boosting site visits, even in the face of minimal clicks on the banners. Online banner advertising has the ability to hyper-target by age, lifestyle and geography better than other marketing tactics, according to DC Marketing Pro.

To make online banner advertising effective, the banners must be high quality and professional to attract attention. The banners must also be placed well the relevant sites. Research shows that consumers engage with online banners more than television or outdoor ads.

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