What are some effective marketing techniques?


Quick Answer

Regularly adding something new, becoming a valuable resource and separating from the competition are some effective marketing techniques. Others include promoting the end result and anticipating change.

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What are some effective marketing techniques?
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Full Answer

An opportunity to make more sales comes along every time a business owner adds something new to the business. For example, adding new information to the business's website opens up the opportunity of making more sales when customers and prospects visit the site and see the information.

A business owner can become a valuable resource to customers and prospects by looking for ways of giving them free information. If the owner helps them do things easily, quickly and less expensively, he gets the chance to make a sale every time they come back for help.

To separate from the competition, the business owner must make customers want to do business with him instead of a competitor offering similar or the same products and services. To achieve that, the business owner should identify what he offers to customers that his competitor does not and then promote it in his advertising.

To promote the end result, the business owner must know that customers want the benefit provided by a product and not the product itself. For example, a car buyer looks for convenient transport with a certain image. Therefore, sales messages and Web pages must promote the end result that a customer wants.

Change is a major challenge to the success of a business. Businesses no longer grow by repeating what they did in the past. Rapid changes in technology and innovative, aggressive competitors have made that impossible. The best thing is to expect and prepare for change. A business owner should look for signs that something is changing and then confront it before losing business.

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