Some effective marketing strategies for a small business include using social media, attending a local event and working on public relations. It also helps to start by creating a marketing budget and using a variety of different marketing materials.
Some marketing materials to use for a small business include brochures, flyers, business cards, signage and the business website and blog. Going to local events, including trade shows, networking events and charity functions are good ways to market a business. Get involved, instead of just appearing. Have a booth up at a local trade show or help with a local charity to get the community involved in the new business venture.