Some effective communication strategies include understanding the audience beforehand, delivering messages horizontally, using more than one communication channel, and keeping communication channels clear. Asking questions, making followups, and avoiding or removing barriers also promotes effective communication.
Understanding the perspectives, goals and responsibilities of the audience enables the sender to tailor messages and channels of communication to the needs of the audience. Establishing mental rapport with the audience builds trust and boosts the credibility of the speaker. To achieve the desired results, make communication on an equal playing field. Messages that the audience perceives as dictatorial or condescending usually undermine collaborative efforts. Selecting the optimal communication channel for each situation minimizes issues that may arise in the perception and understanding of the message.
Listening, especially where teams are involved, when emotions are running high, and when employees are sharing ideas, promotes effective communication. Attentive listening involves allowing others to speak without interrupting and repeating back what has been said to enable the speaker clarify the message. Ensuring that nonverbal expressions match verbal expressions and setting clear examples of the desired outcomes minimizes confusion. In marketing, communicators should judge the effectiveness of their communication by tangible results and discard any communication that does not increase sales or promote brand recognition.