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What are some effective benchmarking techniques?

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Quick Answer

Effective benchmarking techniques include clearly defining the purpose of the measurements in order to choose the best criteria, studying the subject of the benchmarking to find its most quantifiable aspects and comparing multiple subjects to ensure realistic standards. It is also important to monitor the subjects for an appropriate amount of time and frequently review the results to ensure accuracy and relevancy.

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Full Answer

The benchmarking process begins by examining the reasons for conducting the procedure and creating a strong understanding on the factors and parties under review in order to keep the process focused and manageable. This also helps to determine the ideal method for obtaining the information, as some situations may call for aid from an outside researching firm or setting aside additional time to gather data from third parties and competitor companies. It is also important to establish a clear grading scale before starting the measuring process so that the data for each item under review is compatible.

Another effective benchmarking technique is to focus on quantitative criteria, such as revenue during a seasonal period or the number of successful sales calls in a given week. These factors have clear measurable numbers as a core element and thus make the benchmarking process easier by eliminating the need to excessive conversions or the implementation of new measuring tactics. The time frame for the benchmark process also needs to be long enough to obtain realistic data, as a shortened measurement can skew results and make the process ineffective.

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