eBay's competitors include Amazon, Bonanzle, eBid, ePier, iOffer, Overstock, Wigix, uBid and Etsy. These online sellers include features such as auctions and/or direct purchasing to buyers worldwide.
eBay operates websites in various languages and currencies in order to take market share away from country-specific competitors, such as Taobao in China and Ozon in Russia. These specialized sites attract customers from Australia, Austria, Belgium, Canada, China, France, German, Hong Kong, India, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, the United Kingdom and Vietnam.
Worldwide, eBay is the biggest of these companies, with approximately 112 million users.