The distinct features offered by ZipRecruiter are believed to make it easier for employment seekers to find a job, according to customer reviews posted on the site. ZipRecruiter also makes finding the right candidate for the job easier from the employer's perspective.
ZipRecruiter on its part assures broad distribution of resumes, a searchable database for recruiters, features to help screen candidates, crowdsourcing and alerts about new candidates for recruiters. It also features intuitive social network integration. However, the key to finding a job through the site is composing an effective resume that highlights how the candidate makes a good fit for the particular job.