E-marketing is marketing that done on the Internet or other electronic avenues like phone apps or games, which is used to drive business to both brick and mortar stores and internet based businesses. E-marketing is so common in today's business market that most peoples emails are filled with it on a daily basis.
E-marketing has become a valuable tool for everyone from new businesses to well established businesses with a large customer base. A large portion of businesses currently have both a brick and mortar location along with a website that allows customers to shop and even get special deals online. The use of pop-up adds, emails, online discounts and advertising on the various applications people use on their phones is a lower cost way to drive business into retailers.