There are several key differences why e-commerce stands out from traditional retail. The ability to sell products easily across geographic boundaries is a big advantage for online stores; customers from anywhere in the world can make purchases once accessing the site. Another major difference is the initial cost of opening a store. Traditional stores require thousands of dollars in upfront expenditures to open, while online stores are inexpensive to open.
Online e-commerce shops benefit from search engine traffic that allows customers to find their products by using a computer, portable phone or tablet. Consumers are able to do price comparisons between online shops without the need to commute to individual stores. This easy access provides a quicker shopping experience when customers are searching for specific items.
On the other hand, traditional retail stores operate freely under existing local rules and regulations. Regulations for online shops fluctuate depending on the country of origin of the business. Dominance of the online retail space is also different. In some areas, large traditional retail chains also have dominating online stores, while in other areas smaller retailers command online dominance over big retailers.
Marketing niche products via e-commerce shops is easier because customers searching for niche items typically find what they need after doing an online search.