Q:

How do double coupons work?

A:

Quick Answer

Double coupons are special offers by stores that match the value of a manufacturer's coupon; however, because manufacturers do not reimburse stores for the additional savings, the retailers end up paying the difference. Although retailers may lose some money on the promotions, they generally make up the difference through additional customers who make more purchases.

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Full Answer

Double coupon promotions are designed to attract more consumers to stores. Larger retailers, such as WalMart, and national chains, such as CVS and Walgreens, may offer double or triple coupon deals every day. These stores do not suffer significant losses from the promotions because they attract large numbers of customers who do not use coupons. Smaller stores or local businesses may only offer double coupons at certain times of the month or year. They use double coupons to advertise certain products in the expectation that shoppers will purchase many other things as well.

Double coupon savings are given at the register during checkout; often, the deals do not exceed a total savings of one dollar. To reduce their losses, stores may limit the number of purchases a customer can make with a double coupon to two or three items. Manufacturer coupons marked with the instructions, "Do not double," are ineligible for in-store promotions; however, manufacturers are never liable for the increased costs of doubled coupons. Retailers always take responsibility for the increased savings. However, these coupons may still automatically double during checkout, unless the cashier performs a manual override.

GroceryCouponNetwork.com lists grocery stores that offer double coupons. It organizes the retailers by state and provides information on typical double coupon promotions, including common restrictions. Consumers must contact a retailer directly to find out when deals are taking place.

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