What is Dollar Tree?


Quick Answer

Dollar Tree is a major North American single price point retailer, as of 2015. All of the Chesapeake, Virginia-based company's merchandise is priced at $1 or less in the thousands of discount variety stores it operates across the country and in five Canadian provinces. This firm price point is quite different from other dollar stores, such as Family Dollar and Dollar General, which also sell goods like technology products for more than $1.

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What is Dollar Tree?
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Full Answer

In addition to its retail locations, the company has an e-commerce website for customers to buy its products.

Dollar Tree is a public company that trades on Nasdaq under the stock ticker symbol DLTR. The retail chain sells snacks, beverages, stationery products and holiday merchandise. It also attracts consumers into the vast majority of its stores by selling frozen and refrigerated food products, such as frozen waffles, eggs, ice cream and orange juice. The chain intends to add more stores to the list of those that are already carrying these types of common products.

In terms of growth prospects, the company acknowledges the frozen and refrigerated food products may only represent a minority of sales; however, it considers this category as one of its most hopeful categories.

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