Distribution in marketing pertain to the tactics and techniques a company uses to get its commodities to the final consumers. It describes the process of moving products from the manufacturer to the marketplace. There are frequently a lot of moving parts involved.
Marketers try to determine the best distribution channel for their goods.
Companies, such as Dell and Avon, have chosen a direct distribution model. They sell their goods and services themselves, using their own warehouses and salespeople, thus eliminating the intermediaries. Other companies may choose a different distribution channel because their customers may require something from them that they can't provide. For example, a clothing designer might not want to sell its goods online only, because having a physical store allows customers to use changing rooms to try on products.