Do display stands help increase revenue?


Quick Answer

Display stands increase revenue through creating awareness, targeting a specific audience, increasing customer interaction and providing real-time evaluation of the competition. However, the presence and amount of income depends on trade show selection, offerings, cost and follow up. The positive gains should outweigh the costs, which include registration, space hire, promotional materials and staff costs.

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Full Answer

Benefiting from displays requires visibility. Trade shows and exhibitions attract a high number of exhibitors, most of whom are competitors. Visibility can be enhanced by installing the display in high traffic areas such as entrances, using visual aids such as eye-catching and aptly placed banners, and including a catchy call to action. All this requires planning, on-time booking and budgeting.

Social media and use of technology can increase the benefits received from displays. Incorporating technology such as interactive displays complements human interactions. In addition, social media can serve as a primary tool for display awareness, event dates and invites, directions, and follow-up.

In some cases, businesses do not benefit from display stands. Main reasons include lack of proper research on the nature of the trade show, escalating participation costs, improper or unappealing displays, and lack of follow-up on the prospects. Those considering the use of displays should evaluate the events budget and the suitability to the business and should research the attendees.

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