The Houston Chronicle explains that the benefits of e-marketing or Internet marketing include convenience, increased reach, personalization, improved customer relationships, lowered marketing costs and an established social presence online. IMSolutions lists some of the disadvantages, including increased competition, a lack of personal interaction and constantly changing technology.Continue Reading
IMSolutions compares and contrasts the advantages and disadvantages of using Internet marketing, with each side boiling down primarily to price and effectiveness. An article on its website points out that Internet marketing is not only more affordable than traditional forms of marketing, but it allows marketers to focus their efforts on highly targeted audiences who are more predisposed to be interested in their products.
While traditional marketing casts a wide net in hopes that some will buy a product, Internet marketing goes directly for consumers who are already looking to buy. Traffic reminds marketers that, although e-marketing is very low risk, it is also far more competitive thanks to globalization. Because so many marketers are online, the increased competition results in a significantly lower profit margin for all products sold. Traffic also notes that security and privacy issues can be an issue for online marketers, which may lead to consumer trust issues for e-commerce sites.Learn more about Marketing & Sales
One important advantage of Internet marketing is that companies can often reach more consumers via online marketing strategies than through traditional advertising. Another advantage is the low cost of Internet marketing. Other key advantages include convenience of operation, personalization of marketing content, and use of social media to build relationships with consumers.Full Answer >
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