What Is Direct Exporting?

Direct exporting is the sale of goods directly from a company to potential customers without the use of an intermediary such as a retail store. With this method, the company is responsible for all parts of the selling process, from market research to distribution logistics.

Advantages of direct exporting include more control over how goods are marketed and sold, and lower overhead costs because it is not necessary to pay an intermediary. Disadvantages of this method include the difficulty of setting up a distribution method and the time and effort that must be put in to providing customer support for all products.