What Is Digital Strategy?


Quick Answer

Digital strategy is a term that refers to an organization's strategy in maximizing the results and benefits of various digital initiatives. Parts of a company's digital strategy include its business opportunities, goals, visions and other related business activities. Digital strategy can take the form of various initiatives, such as exploring the market for a new product, enterprise technology processes, innovation, digital consumer efforts and gathering customer intelligence, and is aimed towards improving a company's performance to generate revenue.

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What Is Digital Strategy?
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Full Answer

Digital strategy typically applies after an organization has finished with its initial investment in usable technology and are developed to change or improve a company's interaction with its customers.

Customer-facing segments of digital strategy include a company's website, mobile display, social media strategy, search engine optimization to generate organic search results and improved customer engagement. Tools often used as part of digital strategy analysis includes Google Analytics, Alexa and social media platform analytic tools.

A company's digital strategy generally promotes collaboration between various divisions within the company that are traditionally separated from each other. A cross-functional digital strategy team includes members from information technology, executive leadership and marketing. Digital strategy is also generally set for short time periods and measured through a business target for that time period.

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