What Is Digital Marketing?

Digital marketing is a type of marketing that involves the promotion of products through electronic media, such as mobile phones, email and the Internet. Digital marketing methods allows companies to assess campaigns and know what is working and what is not working in real time.

In digital marketing, consumers have access to a wide range of information that help them in making effective decision when buying products and services. Businesses utilize social networking sites, such as Facebook, to know consumer needs and to pass information quickly. They also use search engine optimization to secure high rankings on search engines. Ideally, this form of marketing allows businesses to engage their customers and learn their preferences effortlessly.